What are the responsibilities and job description for the Sr. Ticketing & Fundraising Specialist - University of Kansas position at Legends?
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350 iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.
Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!
LEGENDS COLLEGE
Legends College provides a holistic service solution unrivaled in the industry. Born out of the impact Legends continues to have across the collegiate landscape, Legends College provides the premium experience company’s 360-degree service solution across research, project development, premium ticket sales, sponsorships, food & beverage, merchandise, membership clubs, business intelligence, marketing, and philanthropic fundraising & engagement to support leading universities, collegiate organizations, and events.
Whether it’s advising on a new stadium or renovation project, developing & executing the ultimate menu for the game, or designing & selling the t-shirt that fans wear when they fill stadiums, we touch most of the ways fans and consumers engage with colleges and universities. Legends College is focused on creating the ultimate fan experience and helping our partners drive transformational revenue during this ever-changing time in collegiate athletics.
UNIVERSITY OF KANSAS
Kansas Athletics and Legends, a global premium experiences company, have announced a comprehensive, long-term partnership focused on reimagining the fan experience as part of the expansive renovation of iconic Allen Fieldhouse and the transformation of David Booth Kansas Memorial Stadium.
Allen Fieldhouse, the premier venue in college basketball, has undergone a series of renovations that include upgraded fan experience amenities and reimagined and expanded premium hospitality spaces. David Booth Kansas Memorial Stadium is part of a transformational multi-use development project to create a north gateway entrance to the University of Kansas campus.
As part of the overarching agreement, Legends will work in partnership with Kansas Athletics to optimize revenue generation and curate experiences for all Jayhawk fans. With a data-driven approach, Legends will oversee premium product development, pricing, and sales as part of the projects, as well as manage overall premium seating, ticket sales, annual fund donations, marketing strategy, and business intelligence for all ticketed sporting events.
THE ROLE
The Sr Ticketing & Fundraising Specialist is primarily responsible for driving revenue and hitting sales goals around the season, group, premium ticket, donation, and hospitality packages for Kansas Athletics. This person should be a self-motivated and positive professional. This position is responsible for engaging, servicing and soliciting existing Kansas Athletics donors and ticket holders, while also identifying new prospective donors. This position will engage, sell and service a portfolio of high value customers and donors within KU Athletics. This position will be focused on building relationships, servicing all Kansas supporters, driving revenue for Kansas Athletics, and being a positive steward and representative of Legends and the University of Kansas. The Sr Ticketing & Fundraising Specialist will work under the direction and guidance of the Director, Sales, Service, & Retention.
ESSENTIAL FUNCTIONS
- The candidate will be responsible for offering a full menu of seating opportunities for Kansas Football, Men’s Basketball, and all other ticketed sports.
- Coordinate and execute sales calls on all potential customers through prospecting, cold calls, and referrals from current customers.
- Identify new prospects and provide excellent customer service, drive revenue through the sales of tickets and donation offerings.
- Manage a portfolio of high-level KU Athletic donors and ticket holders
- Effectively use Salesforce CRM to accurately record all client and prospect interactions.
- Participate and contribute in weekly sales meetings and training sessions.
- Work in conjunction with Kansas Athletic Department team members to promote and generate sales on all events while providing great fan experience.
- Assist with any administrative ticket functions.
- Assist with any special projects or duties as assigned by Director, Sales, Service, & Retention.
- Entertain and nurture relationships with current donors and prospects through creative means including but not limited to: networking events, speaking engagements, prospect sampling at games, seat visits at games, open houses at stadium, and outside meetings
- Must be willing to work non-traditional hours, weekends, events and game days
- The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s Degree or equivalent
- 1-2 years sales experience is preferred
- Experience selling 5 and 6 figure ticketing and donations deals is preferred.
- Proven ability to drive additional purchases and upsell from existing donors and ticket holders is preferred
- Excellent professional verbal and written communication skills
- Maintain a professional image and positive attitude
- Serve as a main point of contact for general athletic ticket inquiries that come in through inbound phone calls, email, and social media.
- Set and conduct in stadium, arena and out of the office sales appointments.
- Effectively use Salesforce CRM to maintain accurate records of all client and prospect interactions.
- Reach and exceed individual and team sales revenue goals.
- Assist with managing and stewarding existing season ticket members and donors
- Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organizations.
- Ability to handle heavy volume of outbound and inbound phone calls and emails
- Candidate should possess excellent time management and organizational skills
- Candidate should possess an optimistic team-first attitude, as well as a competitive desire to be the best
- Ability to work in a team-oriented environment and effectively influence and communication with C-level clients
COMPENSATION
Competitive hourly rate plus bonus potential, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.