Digital Marketing Automation Specialist

Remote, United States

JOB OVERVIEW

As a Marketing Automation Specialist, you will own and optimize our marketing automation processes, campaigns, and systems to drive lead generation, nurturing, and customer engagement. Your expertise in Marketo will be key in creating scalable and data-driven marketing strategies that align with business objectives.

RESPONSIBILITIES AND DUTIES

• Build, manage, and optimize email marketing campaigns in Marketo, including lead scoring, segmentation, and nurture programs
• Develop and execute marketing automation workflows to support demand generation and account-based marketing (ABM) efforts
• Collaborate with cross-functional teams to integrate Marketo with CRM platforms like Salesforce and ensure seamless data flow
• Create, test, and deploy landing pages, email templates, and forms within Marketo.
• Analyze and report on campaign performance metrics, providing actionable insights to improve ROI
• Maintain and update marketing databases to ensure data accuracy and compliance with GDPR, CCPA, and other data privacy regulations
• Develop and document best practices for marketing automation processes and train team members as needed
• Stay current on marketing automation trends and advancements to continually refine strategies and tactics
  
  

PROFESSIONAL BACKGROUND AND EXPERIENCE

• Bachelor's degree in Marketing, Business, or a related field
• 2–4 years of hands-on experience with Marketo (certification preferred)
• Proficiency in integrating Marketo with CRM platforms like Salesforce
• Strong understanding of lead lifecycle management, campaign tracking, and reporting
• Experience with email marketing, lead nurturing, and ABM strategies
• Analytical mindset with expertise in data analysis and reporting tools (e.g., Google Analytics, Wordpress)
• Excellent organizational, problem-solving, and communication skills
• Knowledge of HTML and CSS for email and landing page customization is a plus
  
  

PERSONAL ATTRIBUTES AND VALUES

• A self-starter who loves collaboration and is open to feedback, comfortable working independently with a focus on high-priority issues
• You're a "get stuff done person" that can juggle multiple programs and thrive in the execution details; action- and results-oriented
• Personal passion and enthusiasm for industry-leading, next-generation technology
• Ability to operate confidently with limited resources in a startup environment
• Strong communication skills
• Track record of building positive relationships with peers
• Thoughtful listener, able to learn from others, and leverage input
  
  

COMPENSATION & BENEFITS

Salary Range: Base Salary Range $60,000 - $75,000 Bonus Stock Equity

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, pay for positions is determined using local, national, and industry-specific survey data.

Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant's location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.

Benefits include, but are not limited to:

• $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
• 401k plan
• Discretionary Paid Time Off and Paid Holidays
• Parental Leave
• Equity
• Monthly Wellness Reimbursement
• Monthly Lunch on Legion
  
  

ABOUT LEGION

Join Legion's mission to turn hourly jobs into good jobs. We're a remote, mission-driven team seeking exceptional talent to propel this vision. Embrace a culture that's collaborative, fast-paced, and entrepreneurial. With us, you'll grow your skills, work closely with experienced executives, and contribute significantly to our mission.Our award-winning AI-native workforce management platform is intelligent, automated, and employee-centric and has proven to deliver 13x ROI. We help labor-intensive organizations maximize labor efficiency and employee engagement simultaneously. Legion has earned recognition for its innovation, including spots on the Inc. 5000 list, Forbes' Next Billion Dollar Startups, and awards for our AI technology. Backed by leading investors such as Norwest Venture Partners, Stripes, First Round Capital, XYZ Ventures, Webb Investment Network, Workday Ventures, and NTT DOCOMO Ventures, we're making real change.

If you're ready to make an impact and grow your career, Legion is where you belong. Join us in making hourly work rewarding and fulfilling.

BACKGROUND AND OPPORTUNITY

There are almost 75 million hourly workers in the United States, representing more than half of the entire workforce. Historically, managing hourly employees has been difficult due to high attrition (average of 60%) and high replacement costs (average of $3,200 per employee in retail). The ongoing labor shortage and competition from the gig economy, make it more difficult to attract and retain hourly employees. The top reasons hourly employees leave their jobs are a lack of schedule empowerment, poor communication with employers, and an inability to get paid early. Gen Z and the millennial workforce demand gig-like flexibility, modern technology, and compelling work options. Legion's mission is to turn hourly jobs into good jobs, serving the hourly workers who make up the majority of the US workforce. We believe in empowering employees and helping employers be efficient and innovative by enabling intelligent automation powered by Legion's Workforce Management platform to optimize labor efficiency and enhance the employee experience simultaneously. Legion WFM was built for the cloud with AI at the core and designed to handle the complexity of modern businesses and meet the needs of today's hourly employees. Our team is comprised of dedicated individuals from all backgrounds and experiences, globally distributed across all time zones.

For more information, visit https://legion.co

EQUAL EMPLOYMENT OPPORTUNITY

Legion Technologies is proud to be an equal-opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

DISABILITY ACCOMMODATION

For individuals with disabilities who need additional assistance at any point in the application and interview process, please email recruiting@legion.co

Legion is an equal opportunity employer. All applicants will be considered for employment without attention to race, religion, color, sex, sexual orientation, gender identity, age, national origin, veteran, disability status, or any other basis covered by appropriate law.

How We Determine What We Pay

As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living. For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant's location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position. An employee/candidate with a stronger skill set will receive higher pay.

Job Applicant Privacy Policy

This Job Applicant Privacy Policy ("Policy") describes how Legion Technologies, Inc. ("Legion", "we", "us" and "our") collects, uses, and discloses "personal information" as defined under California law from and about job applicants who are residents of California.

This Policy does not apply to our handling of data gathered about you in your role as a user of our consumer-facing services. When you interact with us as in that role, the Legion Privacy Policy applies.

• Types of Personal Information We Handle
  
  

We collect, store, and use various types of personal information through the application and recruitment process. We collect such information either directly from you or (where applicable) from another person or entity, such as an employment agency or consultancy, background check provider, or other referral sources. This information includes:

• Identification and contact information, and related identifiers such as full name, date and place of birth, citizenship and permanent residence, home and business addresses, telephone numbers, email addresses, and such information about your beneficiaries or emergency contacts.
• Professional or employment-related information, including:
• Recruitment, employment, or engagement information such as application forms and information included in a resume, cover letter, or otherwise provided through any application or engagement process; and copies of identification documents, such as driver's licenses, passports, and visas; and background screening results and references.
• Career information such as job titles; work history; work dates and work locations; information about skills, qualifications, experience, publications, speaking engagements, and preferences; and professional memberships
• Education Information such as institutions attended, degrees, certifications, training courses, publications, and transcript information.
• Legally protected classification information such as race, sex/gender, religious/ philosophical beliefs, gender identity/expression, sexual orientation, marital status, military service, nationality, ethnicity, request for family care leave, political opinions, and criminal history.
• Other information such as any information you voluntarily choose to provide in connection with your job application.

• How We Use Personal Information
  
  

We collect, use, share, and store personal information from job applicants for our and our service providers' business and operational purposes in the recruitment process such as: processing your application, tracking your application through the recruitment process, contacting references with your authorization, conducting background checks you authorize, and making hiring decisions. We will also use job applicant information for internal analysis purposes to understand the applicants who apply and to improve our recruitment process. We may sometimes need to use applicant information for legal purposes, such as in connection with any challenges made to our hiring decisions.

• With Whom We Share Personal Information
  
  

We will disclose job applicant personal information to the following types of entities or in the following circumstances (where applicable):

• Internally: to other Legion personnel involved in the recruiting and hiring process.
• Vendors: such as technology service providers, travel management providers, human resources suppliers, background check companies, and employment agencies or recruiters, where applicable.
• Legal Compliance: when required to do so by law, regulation, or court order or in response to a request for assistance by the police or other law enforcement agency.
• Litigation Purposes: to seek legal advice from our external lawyers or in connection with litigation with a third party.
• Business Transaction Purposes: in connection with the sale, purchase, or merger.

• How to Contact Us About this Policy – If you have any questions about this Policy, please contact privacy@legion.co.