What are the responsibilities and job description for the Senior Director, Search Marketing position at LEGO Gruppe?
Job Description
Are you ready to be at the forefront of innovative media strategies, where every campaign is a chance to creatively connect with our audience?
Apply now to leverage data and technology to amplify our brand, driving discoverability, and optimizing media spend!
Core Responsibilities
Develop and implement comprehensive global search strategies, encompassing both SEO and SEM, tailored to different geographic markets and cultural nuances.
Lead a team of search marketing specialists, providing strategic direction, training, and performance evaluations, while fostering a collaborative global approach.
Collaborate with regional teams to ensure content and keyword strategies are localized, culturally relevant, and aligned with local search behaviors.
Conduct advanced keyword research and competitive analysis across various markets to identify growth opportunities and optimize search visibility.
Manage global SEM campaigns, overseeing bid management, ad copy localization, and landing page optimization to ensure relevance and performance in each market.
Monitor and analyze search performance metrics using relevant tools, making data-driven decisions to optimize global strategies.
Take a proactive role in increasing internal ownership of search execution, working closely with internal teams to build capabilities and reduce reliance on external agencies.
Define and lead the in-housing path for search marketing, establishing a clear roadmap, processes, and training programs to ensure a smooth transition and sustained success.
Stay current with the latest search engine algorithms, trends, and best practices, ensuring compliance and competitiveness across all markets.
Serve on the Global Media leadership team, contributing insights and expertise to inform broader digital media and marketing strategies in a global context.
Do you have what it takes?
Relationship Management :
Extensive experience managing and nurturing key relationships with global media partners.
Proven track record of regular communication, meetings, and negotiations to maintain strong partnerships.
Leadership Skills :
Proven leader who is skilled in setting goals, providing guidance, and ensuring team success in managing media partnerships.
Demonstrated ability to mentor and develop team members.
Strategic Partnership Development :
A solid background in identifying, developing, and managing strategic partnerships.
Expertise in understanding partner capabilities, developing tailored proposals, and negotiating agreements.
Analytical Skills :
Adept at monitoring and analyzing partnership performance.
Proficiency in using data-driven insights to refine strategies and drive commercial impact.
Cross-Functional Collaboration :
Proven experience successfully collaborating with internal teams (sales, marketing, product) to align partnership strategies with company goals.
Strong communication and interpersonal skills.
Additional details on this position
The salary for this position has a range of $196,200 - $294,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints.
If based in Boston, this position will initially be at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St. by mid-2025.
Our workplace enables our LEGO Group colleagues to be and do their best at work, introducing a flexible way of working through a hybrid working model.
Relocation assistance is offered for this position.
What’s in it for you?
Family Care Leave : We offer enhanced paid leave options for those important times.
Insurances : All colleagues are covered by our life and disability insurance.
Wellbeing : Access to the Headspace App and various wellbeing initiatives.
Colleague Discount : Generous colleague discount from day 1.
Bonus : Rewarded through our bonus scheme when goals are reached.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO team today.
J-18808-Ljbffr
Salary : $196,200 - $294,300
