What are the responsibilities and job description for the Director of Integrated Marketing & Community position at Lehigh Valley Phantoms & PPL Center?
The Lehigh Valley Phantoms, the American Hockey League affiliate of the NHL Philadelphia Flyers is located in the Lehigh Valley of Eastern PA, which is strategically located within a short drive between New York City and Philadelphia. The Phantoms & PPL Center are currently in their 11th year in the Lehigh Valley. The Phantoms are consistently one of the leaders in the American Hockey League in both Attendance and Entertainment.
The Phantoms play in the state-of-the-art PPL Center, which is the catalyst to a major $1B City Revitalization Project in downtown Allentown. Allentown is the 3rd largest City in Pennsylvania and has recently been selected by Fortune Magazine as having one of the Up and Coming Downtowns in all of America.
POSITION SUMMARY:
The Director of Integrated Marketing & Community position is a key member of the overall leadership team for the PPL Center & Lehigh Valley Phantoms. The Director of Integrated Marketing & Community will be responsible for developing and implementing strategic marketing plans for the Lehigh Valley Phantoms and all concerts, events and restaurants in the PPL Center. The position demands a charismatic personality that promotes the vision of the PPL Center as being the epicenter for fun and entertainment in the Lehigh Valley, while driving “Fandom” for the Lehigh Valley Phantoms hockey team & all other arena events. This position will report directly into the Vice President of Sales & Marketing.
KEY RESPONSIBILITIES:
- Develop and Implement all strategic marketing initiatives and advertising campaigns locally and regionally for all PPL Center assets including Phantoms, concerts, events and restaurants, while also directing Phantoms presence at community events & programs.
- Directly supervise the Marketing & Community teams, which consists of: 4 full-time and 4 part time employees.
- A strong desire to help mold & grow the careers of the members of the Marketing & Community teams with daily & weekly coaching & strategizing.
- Formulate and manage all digital and social media strategies and initiatives including email marketing, paid digital & social media, and traditional media.
- Work with the VP of Sales & Marketing, Team Ownership, and other members of the front office team, to formulate a plan to harness and enhance the “Fandom” associated with the Phantoms Hockey Team.
- You will work closely with Concert and Family Show Promoters to assist in the successful promotion of events.
- Collaborate with ticket sales and sponsorship teams to assist in revenue goals & activation of sponsorship fulfillment.
- Opportunity to strenghthen our community by leading the creation, planning, and implementation of the team's future comunity outreach programs; including school assembly programs and hospital vists.
JOB REQUIREMENTS:
- A Bachelor’s Degree in Sales, Marketing or Business required
- Sports and/or Arena Event/Entertainment experience is preferred
- A minimum of 5 years of experience in marketing showcasing a progression of growth and understanding of all forms of marketing strategy and tactics
- Strong Digital, Social Media & Paid Media skills with experience in creating campaigns aimed at increasing followers, engagement, and generate revenue
- Must have a revenue generating mindset
- Must be Community-Minded and a believer in Grassroots Marketing efforts
- Exhibit creative approaches generating awareness and promotion
- Strong organizational, written & verbal communication skills
- Strong problem-solving skills
- Ability to function effectively in a fast-paced environment
- Ability to prioritize a wide variety of tasks
- Ability to interact with a variety of different departments & senior management team
- Energetic, Inspirational Personality
- Strong demonstrated leadership and team development skills
- A collaborative Team Player
- Knowledge of and appreciation for professional hockey preferred
- Other duties as assigned
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
