What are the responsibilities and job description for the Associate Media Manager, Offline position at Lemonade?
Not your everyday company
Lemonade completely reinvented how insurance works. As a customer-centric tech company, we created an insurance experience that is smart, instant, and delightful.
At Lemonade, you'll be working with a group of like-minded makers, who get a kick out of moving fast and delivering great products. We surround ourselves with some of the smartest, most motivated, creative people who are filled with positive energy and good karma.
Unlike most publicly traded companies, we're nimble and efficient. We take pride in the fact that we still think and operate like a startup. We don't care much about titles and hierarchy and instead focus on innovation, bold moves, and challenging the status quo.
We're built as a lean, data-driven organization that relies on a common understating of objectives and goals to provide teams with autonomy and ownership. We don't like spending our days in meetings and we skip committees altogether. At Lemonade, there's no such thing as going over someone's head. We have zero tolerance for bureaucracy, office politics, and lean-back personalities.
As a Public Benefit Corporation and a certified B-Corp, we deliver environmental and social impact using our products and tech. Through our Giveback program, we partner with organizations such as the ACLU, New Story, The Humane Society, Malala Fund, American Red Cross, 360.org, charity : water, and dozens of others, and have donated millions towards reforestation, education, animal rights, LGBTQ causes, access to water, and more.
Awarded 'best workplace'
Best Workplace and Best-Led Company by Inc. Magazine
World Changing" by Fast Company
Recognized as a World Changing Idea by Fast Company Magazine
Ranked #1 Home insurance in America
Won best renters and homeowners insurance in America by US News, and others
Best Pet Insurance in America
Rated "Best Overall Pet Insurance" by Better Homes & Gardens
Rated 4.9 on the App Store
Among the highest rated apps of all time
What you're applying for
We're looking for an Offline Media Manager to help scale and optimize our offline media efforts, including CTV, audio, direct mail, out-of-home, and more. In this role, you'll play a key part in crafting strategies that bring our brand to life while driving measurable business outcomes.
As we continue to grow, you'll help ensure our media campaigns reach the right audiences at the right time, blending creativity with data-driven decision-making to achieve impactful results.
In this role you'll
- Develop, execute, and optimize offline media campaigns across multiple channels, including CTV, audio, direct mail, out-of-home.
- Responsible for End-to- End campaign management including planning, tracking and optimization / reporting.
- Collaborate with the Creative / Brand team to ensure messaging aligns with campaign goals and resonates with target audiences.
- Partner with analytics and performance marketing teams to measure and report on campaign success, translating data into actionable insights.
- Research and identify new offline opportunities to expand reach and improve cost-efficiency.
- Build strong relationships with media and agency partners, negotiating rates and placements to maximize value.
- Stay updated on industry trends, ensuring our offline strategies are innovative and competitive.
What you'll need
Lemonade's US base salary range for this full-time position is $100,000 - $120,000 plus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Speak to your recruiter to hear more about the specific salary range for your preferred location.
Things to know...
Lemonade is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time.
Salary : $100,000 - $120,000
