What are the responsibilities and job description for the Sr Paid Media Manager position at LEN THE PLUMBER LLC?
SENIOR PAID MEDIA MANAGER - The Master Trades Group
We are seeking a Senior Paid Media Manager to manage best in class SEM campaigns, help establish standard processes within a growing team, and work closely with the Director of Paid Media to deliver key business results & lead targets. This role is critical in developing Master Trades Groups (MTG) platform and driving high-impact results. This is a full-time remote role. East coast based is preferred, and EST business hours are required.
ESSENTIAL JOB FUNCTIONS
- Lead day-to-day campaign management including but not limited to set up, ongoing optimizations, and troubleshooting
- Manage large budgets (~$2mil/mo) across multiple accounts, platforms, and campaign types at a daily level
- Develop paid media strategy for lead generation efforts for our group of home services brands
- Drive paid media testing and experimentation across our portfolio of brands
- Stay ahead of industry trends to unlock growth opportunities
- Communicate data-driven insights to senior marketing leaders regularly and effectively
- Maintain and monitor weekly internal reporting dashboards (Google Data Studio, Excel/Sheets)
Qualifications & Requirements:
- Bachelors degree
- 6 years of experience with paid media campaign management (i.e. Google Ads, Microsoft Ads)
- Strong attention to detail and the ability to meet high standards for quality and accuracy
- Ability to tightly manage a budget and align marketing decisions with business operations
- Proven track record of managing campaigns to hit growth goals
- Strong communication skills with the ability to collaborate with internal stakeholders
- Data analysis & advanced Excel/Sheets capabilities
Highly preferred, but not required:
- Experience within the home services industry & Service Titan is a plus
- Experience scaling campaigns at local level
- Conversion tracking & offline conversion import capabilities
Disclaimer: The above job description is not intended as, nor should it be construed as, exhaustive of all responsibilities, skills, efforts, or working conditions associated with this job.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this job.
EOE
Salary : $2
