What are the responsibilities and job description for the Direct Mail Marketing Manager position at LendingClub?
Current Employees of LendingClub: Please apply via your internal Workday Account
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!
About The Role
We are seeking a highly analytical and results-driven marketer to lead our direct mail acquisition efforts. This role is ideal for someone who is passionate about leveraging data to optimize performance, running A/B tests to drive insights, and effectively communicating findings to cross-functional teams. The ideal candidate is also an experienced project manager who can seamlessly execute large-scale campaigns while continuously improving targeting and efficiency. This individual will develop a deep understanding of the customer experience and will be responsible for improving conversion and engagement throughout the acquisition process and the lifecycle of the customer. Through analytics, problem-solving, and cross-functional collaboration, this person will identify areas for improvement and will drive initiatives to realize those improvements. This is a high impact position with the ability to directly drive new customers. Significant opportunity for growth for a results-driven individual.
What You'll Do
About You
San Francisco
We are currently working a hybrid schedule and our teams are in-office Tuesdays, Wednesdays, and Thursdays.
Time Zone Requirements
Primarily PT
Travel Requirements
If you need to travel for work, LendingClub will cover your travel related expenses.
Compensation
The target base salary range for this position is 135,000-155,000. The position is also eligible to receive a bonus (which is based on company performance, employee performance and eligible earnings), equity, and benefits. Our salary ranges, other compensation and benefits offered are determined by role, experience level and location.
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!
About The Role
We are seeking a highly analytical and results-driven marketer to lead our direct mail acquisition efforts. This role is ideal for someone who is passionate about leveraging data to optimize performance, running A/B tests to drive insights, and effectively communicating findings to cross-functional teams. The ideal candidate is also an experienced project manager who can seamlessly execute large-scale campaigns while continuously improving targeting and efficiency. This individual will develop a deep understanding of the customer experience and will be responsible for improving conversion and engagement throughout the acquisition process and the lifecycle of the customer. Through analytics, problem-solving, and cross-functional collaboration, this person will identify areas for improvement and will drive initiatives to realize those improvements. This is a high impact position with the ability to directly drive new customers. Significant opportunity for growth for a results-driven individual.
What You'll Do
- Own the end-to-end Direct Mail acquisition strategy for multiple products, ensuring data-driven decision-making in planning, execution, and optimization
- Develop and execute Direct Mail campaigns, including weekly, monthly, and quarterly forecasting, in close collaboration with FP&A and cross-functional teams
- Implement and refine A/B testing strategies to optimize targeting, messaging, and offer structures, leveraging statistical analysis to drive continuous improvement
- Extract actionable insights from data to inform marketing strategy and drive measurable growth
- Collaborate with internal teams (e.g., Creative, Modeling, Data) and external partners (e.g., credit bureaus, mail house) to ensure timely campaign launches and continuously improve direct mail performance
- Utilize and improve analytics dashboards that provide real-time campaign insights and performance tracking across multiple platforms
- Clearly communicate key findings and recommendations to stakeholders, translating complex data into actionable business strategies
- Proactively identify risks and opportunities, using predictive modeling and response analysis to refine marketing approaches
- Manage multiple projects simultaneously, ensuring campaigns are executed on time, within budget, and optimized for efficiency
- Opportunity to manage and scale a high-impact and high visibility Direct Mail acquisition channel with measurable results
- Work in a data-driven marketing environment where insights and testing are at the core of decision-making
- Collaborate with cross-functional teams that value innovation, analytical thinking, and strategic execution
About You
- 3 years of experience in Direct Marketing, with a strong focus on data analytics, A/B testing, multivariate testing, and performance optimization
- Bachelor's degree of higher in a related field; or equivalent work experience
- Expertise in marketing analytics and forecasting, with proficiency in tools such as SQL, and Advanced Excel
- Strong background in data-driven decision-making, with the ability to analyze complex datasets and translate insights into strategic actions
- Proven ability to run structured A/B tests, interpret results, and implement learnings to improve future campaigns
- Exceptional project management skills, with the ability to handle multiple initiatives, meet deadlines, and collaborate across teams
- Excellent written and verbal communication skills, capable of influencing stakeholders and presenting data-driven recommendations effectively
- Experience in and understanding of consumer lending business and an understanding of Credit, Risk, and P&L is a plus
San Francisco
We are currently working a hybrid schedule and our teams are in-office Tuesdays, Wednesdays, and Thursdays.
Time Zone Requirements
Primarily PT
Travel Requirements
If you need to travel for work, LendingClub will cover your travel related expenses.
Compensation
The target base salary range for this position is 135,000-155,000. The position is also eligible to receive a bonus (which is based on company performance, employee performance and eligible earnings), equity, and benefits. Our salary ranges, other compensation and benefits offered are determined by role, experience level and location.
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.
Salary : $135,000 - $155,000
