What are the responsibilities and job description for the SEO Analyst position at LendingTree?
THE POSITION
LendingTree is seeking a strategic and driven SEO analyst to join our SEO/Content Marketing team. Our team's main goal is to increase the visibility of and traffic to LendingTree.com and subsidiary websites through a multidisciplinary team of analysts, editors, writers and PR specialists.
The SEO analyst will help execute the SEO strategy for our personal finance verticals and products at LendingTree, which is used by thousands of people to make better financial decisions. You will work with our team of writers, editors and analysts to build an even stronger organic presence for our brands. You will be responsible for supporting the growth of our business through traffic, product coverage and user engagement, in addition to reporting on performance and findings.
RESPONSIBILITIES
LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
Benefits: Medical, dental, vision insurance and 401(k) matching
CULTURE
We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").
Come work with us!
LendingTree is the kind of company that not only promotes diversity and inclusion, we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
CCPA Disclosure
LendingTree is seeking a strategic and driven SEO analyst to join our SEO/Content Marketing team. Our team's main goal is to increase the visibility of and traffic to LendingTree.com and subsidiary websites through a multidisciplinary team of analysts, editors, writers and PR specialists.
The SEO analyst will help execute the SEO strategy for our personal finance verticals and products at LendingTree, which is used by thousands of people to make better financial decisions. You will work with our team of writers, editors and analysts to build an even stronger organic presence for our brands. You will be responsible for supporting the growth of our business through traffic, product coverage and user engagement, in addition to reporting on performance and findings.
RESPONSIBILITIES
- Support strategy and execution of the growth of the deposits category
- Analyze informational guides and reviews of financial products and provide recommendations on ways to better meet user intent and expectations
- Assist in data collection and analysis for development of tools, features and calculators on our website
- Identify and prioritize ideas for new content based on research into user needs and general trends
- Propose hypotheses and lead tests to improve traffic, engagement and conversions
- Follow relevant news and conduct research to develop expertise
- Track industry trends and competitor activity
- Monitor and apply current SEO and UX quality standards
- 1-2 years relevant SEO/Digital Marketing experience
- Demonstrated history of being a self-starter with a strong work ethic and constant drive for improvement
- Attention to detail
- Excellent written and verbal communication skills
- Ability and eagerness to interpret data
- Collaborative team player with ability to work independently and manage multiple projects/tasks
- Comfortable working with Microsoft's Excel (i.e. vlookup, pivot tables, graphs)
- Comfortable with basic HTML
- Background in the personal finance industry
- Background on digital marketing
- Working knowledge of SEO best practices and tools including Google Analytics, Google Search Console, Ahrefs and SEMrush
LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
- We're a publicly-traded company (TREE).
- We've welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
- We've built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.
Benefits: Medical, dental, vision insurance and 401(k) matching
CULTURE
We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").
Come work with us!
LendingTree is the kind of company that not only promotes diversity and inclusion, we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
CCPA Disclosure
Salary : $60,000 - $80,000
