Demo

Marketing Specialist

Lennox
West Columbia, SC Full Time
POSTED ON 3/27/2025
AVAILABLE BEFORE 6/11/2025
Company Overview

Allied Air Enterprises is a division of Lennox International. We bring together the collective strengths of seven comfort brands – Armstrong Air, AirEase, Concord, Ducane, Allied, Allied Commercial and Magic-Pak to give distributors and dealers the ultimate source for heating and cooling solutions. From compact residential applications to large commercial projects, Allied Aire Enterprises redefines ease-of-business through breadth of product, resources and competencies unparalleled in the market.

At Allied Air Enterprises , we're proof of how effective good people can be. We've based our entire business on hiring talented, dedicated professionals and giving them the resources needed to thrive. Having the right people can elevate the attitude, ideas, quality and commitment of any facility, and we're proud to say our employees do so every day. The dedication we have for promoting environmental sustainability through innovation is only possible due to our employees’ creativity and their desire to improve the world. We believe they help us create products that are better for homeowners, better for the environment, and better for the professional dealers who install them every day.

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

Position Summary:

The Marketing Specialist will support the development and execution of brand strategies that drive awareness, engagement, and loyalty. This role focuses on ensuring consistency across all brand touchpoints, contributing to campaign development, and collaborating with internal and external stakeholders to bring the brand to life. The ideal candidate is a creative and organized marketer with a passion for storytelling and brand building.

Key Responsibilities

Brand Support & Campaign Execution:

  • Assist in the development and execution of multi-channel marketing campaigns to support brand objectives
  • Coordinates the creation and placement of advertising in various media, including external and internal-facing websites
  • Creates and updates graphics, brochures, company or product fact sheets, logos, and other promotional products
  • Coordinates with outside agencies on the preparation of advertising and promotional materials.
  • Coordinate with cross-functional teams to ensure timely and effective campaign delivery.
  • Ensure brand consistency across all marketing materials and communication channels.

Content Development & Management

  • Collaborate with creative teams to develop engaging content for digital, print, and social media platforms.
  • Develops promotional content for use at points of sales, exhibitions, conferences, and similar events
  • Manage content calendars for internal and outside agencies and oversee the production of marketing assets, including copy, graphics, and videos.
  • Monitor and update brand assets to ensure alignment with current brand guidelines.
  • Maintains Messaging Matrix and applies consistently across media.

Market Research & Analysis

  • Researches and develops content for publication of products
  • Conduct market research to identify trends, customer needs, and competitive insights.
  • Analyze campaign performance and generate reports to assess effectiveness and inform future strategies.

Collaboration & Coordination

  • Work closely with internal teams, such as Product, Sales, and Customer Experience, to align brand initiatives with company goals.
  • Support external vendor and agency relationships to facilitate project execution.
  • Participate in brainstorming sessions and contribute creative ideas to enhance brand visibility.

Administrative Support

  • Maintain and organize brand documentation, guidelines, and archives.
  • Track and report key top-of-funnel metrics, such as impressions, CTR, followers, and lead generation.
  • Assist with budget tracking and expense reporting for brand marketing activities.

Qualifications

Education & Experience:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 5 years of experience in brand marketing, campaign management, or a related role.

Skills & Competencies

  • Strong understanding of branding principles and marketing fundamentals.
  • Demonstrates proactive initiative and drive, pitching new ideas and ways of doing things to management.
  • Must coordinate effectively with internal and external resources to deliver quality marketing products.
  • Must have excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Creative mindset with the ability to contribute to campaign ideation.

Personal Attributes

  • Collaborative and team oriented.
  • Self-motivated and eager to learn.
  • Demonstrates curiosity and critical thinking to drive continuous improvement.
  • Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

WHAT WE OFFER

Lennox offers employees a variety of flexible work options. This position is a hybrid role working Monday through Thursday in the office with the option to work on Friday at home.

BENEFITS

Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.

Depending on date of hire, and subject to applicable eligibility requirements, new employees in this role also receive up to: 12 days paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.

Our Culture

At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization. They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!

Disclaimers

The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Salary : $61,000 - $79,800

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Marketing Specialist?

Sign up to receive alerts about other jobs on the Marketing Specialist career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$70,759 - $87,772
Income Estimation: 
$90,951 - $114,963
Income Estimation: 
$113,170 - $152,774
Income Estimation: 
$66,102 - $83,695
Income Estimation: 
$77,564 - $103,374
Income Estimation: 
$89,475 - $130,415
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$126,194 - $181,510
Income Estimation: 
$81,066 - $102,466
Income Estimation: 
$99,566 - $135,666
Income Estimation: 
$89,475 - $130,415
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$126,194 - $181,510
Income Estimation: 
$102,368 - $130,738
Income Estimation: 
$124,920 - $172,575
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$126,194 - $181,510
Income Estimation: 
$82,418 - $108,006
Income Estimation: 
$137,727 - $181,250
Income Estimation: 
$169,213 - $239,804
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$82,418 - $108,006
Income Estimation: 
$184,635 - $240,705
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Lennox

Lennox
Hired Organization Address Pelham, AL Full Time
Company Profile Lennox National Account Services (NAS), wholly owned by Lennox International, a 120 year old company and...
Lennox
Hired Organization Address Tallassee, AL Full Time
Company Overview Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our r...
Lennox
Hired Organization Address Nashville, TN Full Time
Company Overview Allied Air Enterprises is a division of Lennox International. We bring together the collective strength...
Lennox
Hired Organization Address Pennsauken, NJ Full Time
Company Profile Lennox National Account Services (NAS) , wholly owned by Lennox International, a 120 year old company an...

Not the job you're looking for? Here are some other Marketing Specialist jobs in the West Columbia, SC area that may be a better fit.

Marketing Specialist

Steve Padgetts Honda of Lake Murray, Irmo, SC

Marketing Specialist

Lennox International, West Columbia, SC

AI Assistant is available now!

Feel free to start your new journey!