What are the responsibilities and job description for the Sales Effectiveness Lead, Marketing Cloud position at Lennox?
Company Overview
Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description
Our Core Values of Integrity, Respect and Excellence are more than just what we say, they are what we do!
The Sales Effectiveness Lead, Marketing Cloud will assist in optimizing the Marketing Cloud platform and providing technical expertise in our utilization of the Marketing Cloud for campaigns and journeys for Lennox Residential HVAC. This role will work closely with Sales, Marketing, and IT to ensure that the Marketing Cloud platform is leveraged to its optimal capabilities. The Sales Effectiveness Lead for Marketing Cloud will act as a hands-on subject matter expert on wide-scale projects including email / text / SMS marketing campaigns, customer experience solutions, data segmentation, and customer journey mapping.
The Sales Effectiveness Lead for Marketing Cloud will create processes and procedures that monitor and enforce data governance policies for Sales and Marketing in relation to the setup and configuration of the Salesforce.com Marketing Cloud. This individual will play a key role in the determination of how we collect and process new and existing data to help with the setup and expansion of marketing journeys and campaigns. The Sales Effectiveness Lead for Marketing Cloud will track and resolve data related issues to ensure seamless campaign execution.
Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies:
Employees in this role are also eligible for an annual bonus in accordance with the terms of the Company’s applicable plan. Employees in this role are not eligible for overtime.
Qualifications
WHAT WE ARE LOOKING FOR:
We believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.
WHAT WE OFFER
This role is based in the office Monday through Thursday, with the option to work remotely on Fridays.
Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.
Depending on date of hire, and subject to applicable eligibility requirements, new employees in this role also receive up to: 12 days paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.
Our Culture
At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization. They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!
Disclaimers
The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.
This posting is anticipated to remain open until May 1st.
Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description
Our Core Values of Integrity, Respect and Excellence are more than just what we say, they are what we do!
The Sales Effectiveness Lead, Marketing Cloud will assist in optimizing the Marketing Cloud platform and providing technical expertise in our utilization of the Marketing Cloud for campaigns and journeys for Lennox Residential HVAC. This role will work closely with Sales, Marketing, and IT to ensure that the Marketing Cloud platform is leveraged to its optimal capabilities. The Sales Effectiveness Lead for Marketing Cloud will act as a hands-on subject matter expert on wide-scale projects including email / text / SMS marketing campaigns, customer experience solutions, data segmentation, and customer journey mapping.
The Sales Effectiveness Lead for Marketing Cloud will create processes and procedures that monitor and enforce data governance policies for Sales and Marketing in relation to the setup and configuration of the Salesforce.com Marketing Cloud. This individual will play a key role in the determination of how we collect and process new and existing data to help with the setup and expansion of marketing journeys and campaigns. The Sales Effectiveness Lead for Marketing Cloud will track and resolve data related issues to ensure seamless campaign execution.
- Be the day-to-day lead for Sales Effectiveness for assigned Marketing Cloud projects, functional groups, and initiatives.
- Serve as a senior subject matter expert associated with content, processes, and procedures associated with systems and applications.
- Guide the on-going platform configuration and data integration needs to run effective automated email / text / SMS campaigns.
- Enforce processes and procedures to uphold data hygiene standards, ensuring compliance with data governance policies across Sales and Marketing functions within the Salesforce.com Marketing Cloud environment.
- Develop scalable solutions based on business objectives, marketing metrics, and technical requirements.
- Assist with the planning of application changes, development, and installation of upgrades and new releases for the Marketing Cloud.
- Integrate multiple systems with Salesforce and Marketing Cloud, including internal proprietary and third-party applications.
- Responsible for QA, testing, debugging, and developing user documentation related to the configuration and deployment of applications.
- Work with key stakeholders across support functions to provide visibility to metrics that will drive proactive coaching and training.
- Work with internal support functions such as Sales, Marketing, Customer Experience, and Stores for the purpose of improving operational efficiency.
- Recommend changes to current techniques, procedures, or efforts based on market research and new trends in Marketing Automation, Sales Effectiveness, CRM, and Integration.
- Work with the cross-functional teams to glean requirements and feedback for new projects and enhancements to CRM functionality needed for Marketing Cloud program execution.
- Educate others in the workflow, business processes, and analytics enabled by assigned functions and applications.
Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies:
- Situational Adaptability: You flex your approach and demeanor to suit various scenarios. You successfully shift gears as new developments and competing priorities arise – balancing routine tasks, urgent action items, and long-term projects is second nature for you.
- Decision Quality: You make thoughtful and timely decisions with the best interest of the organization in mind, prioritizing and organizing key deliverables and ensuring stakeholder buy in.
- Drives Results : You show pride in “getting the job done” with a bias for action, going above and beyond to ensure your responsibilities have been met. During high pressure moments, you work diligently to meet deadlines and show value in your work.
Employees in this role are also eligible for an annual bonus in accordance with the terms of the Company’s applicable plan. Employees in this role are not eligible for overtime.
Qualifications
WHAT WE ARE LOOKING FOR:
- Requires a bachelor's degree or an equivalent combination of education, experience, and certification.
- Requires at least 5-8 years related experience.
- Requires an advanced understanding of Marketing Automation and CRM development practices, integration methods, Center of Excellence methodology, toolsets, and strategies with the ability to review market trends to identify likely impact on sales and company performance.
- Experienced with Salesforce.com Marketing Cloud and CRM configuration, development, administration, maintenance, and support. (SAP, MuleSoft, Qlik experience is a plus)
- Advanced knowledge with marketing automation, segmentation, and campaign management is critical. (Email creation, landing page development, and HTML experience is a plus.)
- Expertise with configuration and management of Salesforce.com Marketing Cloud and Sales Cloud permissions and roles.
- Knowledge in the following core technologies of the Force.com platform for Salesforce.com development: Apex, Lightning Component Framework, Visualforce, Flows, and Triggers. (Java, SQL, SOQL, Web Services experience is a plus)
- Expertise with Salesforce Partner Communities, Lightning Process Builder, and Visual Flows is highly desired.
- Experience in migrating data and customizations across Salesforce.com Marketing Cloud and Sales Cloud environments.
- Proficiency with Microsoft Programs including Teams, Excel, Word, PowerPoint, and Outlook.
- Keen project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously.
- Effective verbal and written communication on all levels, both internally and externally, including presentation skills.
- Self-motivated, analytical, quick learner, organized, detail-oriented, and multi-tasker.
- Prioritizes workload and meets deadlines for a variety of "deliverables".
- Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills.
- Strong problem solving and troubleshooting skills with the ability to exercise mature judgment.
- Expert ability to analyze data and organize it into useful information.
- Communicates effectively with end users, IT staff, third-party partners, and executive leadership.
We believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.
WHAT WE OFFER
This role is based in the office Monday through Thursday, with the option to work remotely on Fridays.
- Competitive base salary
- Excellent medical plans designed to support healthy lifestyles
- Mental and financial health programs
- Outstanding 401k with company matching
- Employee stock purchase program
- Community involvement opportunities
- Robust employee assistance program
- And much, much more!
Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.
Depending on date of hire, and subject to applicable eligibility requirements, new employees in this role also receive up to: 12 days paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.
Our Culture
At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization. They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!
Disclaimers
The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.
This posting is anticipated to remain open until May 1st.
Salary : $108,000 - $141,750
