Director of Marketing

Overview

Overview:

In 1998, the first Lennys opened in the small town of Bartlett, Tennessee, just north of Memphis. And from the very first day, Lennys delivered on the promise of providing great food to every guest. Lennys commitment to quality ingredients and exceptional service, as well as the knowledge of the kind of subs that people love, inspired us to create one of the most innovative menus in the industry. Naturally, it wasn’t long before entrepreneurs caught word of this and desired to bring Lennys to their communities.

Lennys’ legacy continues to this very day. The energy of our new management team is contagious, and we are excited about the long-term potential of the brand and the success of our franchisees. With over 100 locations open or in development, Lennys is a stand-out brand with huge brand equity, low investment costs and huge potential earnings in the immensely popular.

How We Build Our Team:We seek exceptional team members who exhibit the following values:

• Humble: self-aware; reflective; understands and embraces reality; acts on constructive feedback; takes actions to learn and grow; values others.
• Hungry: works towards excellence on things that matter; takes initiative and ownership; seeks better ways of doing things.
• Brilliant: subject matter experts; great judgement and common sense; Ingenuous and creative when resources are limited.
• Kind: values and exhibits decency; extends grace to others and wants the best for others.

Position Summary:

The Marketing Director will be responsible for developing and executing comprehensive marketing strategies that drive growth and enhance the brand image of Lennys. This role requires a visionary leader with a strong background in marketing, including digital marketing and analytics, to manage and optimize all marketing initiatives.

Responsibilities:

• Create, manage, coordinate and execute all marketing strategies and implement tactical plans in support of the Lennys vision and objectives.
• Develop unique value propositions, business partnerships, category management, as well as call to action-oriented POP, collateral and advertising toward key customer segments that increase brand awareness.
• Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.
• Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs (LTOs, Promos, LSM, Pricing and menu changes).
• Conduct and analyze market research to determine competitiveness
• Measure returns on marketing investment and implement improvements as required
• Identify, interpret and capitalize on marketing trends
• Manage full franchise funded marketing budget forecasted annually and by project
• Coach, Mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent.
• Develop and prepare key messaging and presentation material for the executive committee team.
• Advise and work collaboratively with all department heads including operations, legal, development, IT and HR to ensure strategic objectives are understood and aligned.

Requirements:

• Bachelor’s degree in marketing, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., Digital Marketing, SEO) are preferred.
• 5-7 years of experience in marketing management with a strong track record in developing and executing successful marketing strategies and campaigns.
• Previous experience with multiple store types (i.e.: free standing, mall food court, strip centers, mall in-line, airport, etc.)
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Proven ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively across departments.

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this position. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications. Charleys reserves the right to amend and change responsibilities to meet business needs as necessary.