What are the responsibilities and job description for the Amazon PPC Specialist position at Lensa?
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Amazon PPC Specialist
Who You Are
You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.
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Amazon PPC Specialist
Who You Are
You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.
// DAY-TO-DAY //
- Full understanding and execution of Amazon PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display
- Plan, manage, and execute Amazon PPC Campaigns for multiple clients simultaneously.
- Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
- Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size
- Communicate with those clients on at least a weekly basis, providing quality and frequent cadences
- Present quarterly forecasting and performance to all brands in your book of business
- Leverage all analytical and reporting tools available to extract maximum value from available information
- Create and analyze performance reports to inform relevant teams.
- Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
- Constantly learn and experiment new effective bidding, ad placement, and management techniques.
- Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
- Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
- Participate in budget allocation for different channels and platforms.
- 2-4 years of Amazon PPC experience for CPG brands
- A track record in driving success in multiple KPI’s for your CPG brands, including ROAS, Total Sales Growth, CAC, etc.
- Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
- Excellent organization, tactical, analytical/data management, Excel, and communication skills
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