What are the responsibilities and job description for the Associate Director, Content Strategy position at Lensa?
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About The Associate Director, Content Strategy
The Associate Director, Content Strategy is a storyteller and client- facing leader capable of utilizing the full breadth of our talent. They are strong presenters, with the ability to command a room, and are entrusted with leading cross-functional teams of expert practitioners. ADs work closely with Directors and VPs to design, pitch and craft award-winning experiences on behalf of our clients. The ideal AD candidate is a good listener and synthesizer—someone who can extract meaningful insights from research, culture, lived experiences, and strategy inputs and connect the dots between seemingly disparate data points.
The Associate Director, Content Strategy has deep and wide knowledge of the end-to-end creative and digital landscape – with specialized knowledge of how content can make experiences both more effective and affective. The ideal candidate understands all aspects of content strategy: how to build it into projects, how to integrate with other capabilities, when we need which deliverables, and how to best execute.
Responsibilities
About The Associate Director, Content Strategy
The Associate Director, Content Strategy is a storyteller and client- facing leader capable of utilizing the full breadth of our talent. They are strong presenters, with the ability to command a room, and are entrusted with leading cross-functional teams of expert practitioners. ADs work closely with Directors and VPs to design, pitch and craft award-winning experiences on behalf of our clients. The ideal AD candidate is a good listener and synthesizer—someone who can extract meaningful insights from research, culture, lived experiences, and strategy inputs and connect the dots between seemingly disparate data points.
The Associate Director, Content Strategy has deep and wide knowledge of the end-to-end creative and digital landscape – with specialized knowledge of how content can make experiences both more effective and affective. The ideal candidate understands all aspects of content strategy: how to build it into projects, how to integrate with other capabilities, when we need which deliverables, and how to best execute.
Responsibilities
- Key Deliverables
- May include oversight and/or execution of:
- Editorial content strategy (All discovery phase CS, including content inventories and content assessments)
- UX content strategy (All design phase CS, including content audits, gap analyses, taxonomies, copy and content planning)
- Delivery content strategy (All build phase CS, including content matrices, work flows and governance, guidelines, migration support)
- Key Contributions
- Building the XD department and content strategy practice at Verndale through the delivery of exceptional work
- Educating both internal and external teams on the benefits of content strategy and how it can enhance the user experience
- Scoping and estimating of projects
- Presenting polished, client-ready deliverables, ideas, project updates, etc.
- Leading through inspiration, example, advocacy, and mentoring
- Key Knowledge
- Must have considerable knowledge and expertise of a wide variety of platforms and content management systems (like Sitecore, etc.) and the end-to-end digital transformation process, including the steps of a redesign, migration, and all related content strategy activities.
