What are the responsibilities and job description for the Associate Director, Data and Analysis position at Lensa?
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Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
Associate Director, Data and Analysis - Commerce
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding Associate Director—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. This is a unique opportunity for an experienced individual to lead data and measurement strategy for some of the largest brands on the planet, in a rapidly growing and evolving retail media market. Sound like you? Read on.
What You’ll Do
As an Associate Director, you’ll guide teams in driving strategic data-driven growth and operational efficiencies with data. You’ll work to surpass client goals through uncovering insights and communicating recommendations from brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. You will be the commerce representative for the Data and Analysis Capability and should be able to explain to internal/client leadership complex Commerce media concepts in an easily digestible manner.
Day-to-day, Your Role Includes
We’re looking for strong, impactful work experience, which typically includes:
Additional Information
Compensation Range: $110,580 - $158,865 per year. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Digitas is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
Associate Director, Data and Analysis - Commerce
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding Associate Director—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. This is a unique opportunity for an experienced individual to lead data and measurement strategy for some of the largest brands on the planet, in a rapidly growing and evolving retail media market. Sound like you? Read on.
What You’ll Do
As an Associate Director, you’ll guide teams in driving strategic data-driven growth and operational efficiencies with data. You’ll work to surpass client goals through uncovering insights and communicating recommendations from brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. You will be the commerce representative for the Data and Analysis Capability and should be able to explain to internal/client leadership complex Commerce media concepts in an easily digestible manner.
Day-to-day, Your Role Includes
- Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
- Expanding client work, including building recommended approaches and scope
- Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
- Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
- Managing efficient execution of projects, including the implementation of best practices
- Providing guidance on process improvements and best practices for data management, including innovative data automation solutions, ensuring marketing data is democratized, reliable and delivered efficiently.
- Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
- Supporting in the development of the Commerce Analytics practice within the Commerce Media COE
We’re looking for strong, impactful work experience, which typically includes:
- 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
- Strong client relationship and communication skills, with experience managing multiple projects across teams
- Experience managing a team
- Strong analytical, critical thinking, and problem solving skills
- Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
- Knowledge of Media platforms (Meta, Google, TTD, etc) and/or Retail Media Networks (Roundel, WMC, Amazon, etc) required.
- A four-year college degree; advanced degree is a plus
- Passion for online advertising and emerging trends in the digital landscape
- The ability to thrive in a fast-paced and deadline-driven environment
Additional Information
Compensation Range: $110,580 - $158,865 per year. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Digitas is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Salary : $110,580 - $158,865
