What are the responsibilities and job description for the Consumer Insights Specialist position at Lensa?
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Description
Work closely with the Insights Manager to identify, specify, manage, and execute all Voice of Customer needs, with particular emphasis on Voice of Consumer. They will both lead and assist in research planning, executing, analyzing and reporting to influence key product roadmapping and new product development decisions. Presenting frequently to internal and external stakeholders as well as Sr. Leadership, this position will interface considerably with others to flawlessly execute projects and inform better decision-making.
Spearhead the design and execution of custom qualitative and quantitative customer research, with a primary focus on supporting Advanced “Fuzzy Front End” Innovation and roadmapping and new product development’s insights needs
Synthesize research findings from primary and secondary research as well as internal data sources to unearth gaps, met and unmet customer needs, and critical context to inform stronger decision-making
Manage internal and external stakeholders effectively to ensure highest quality deliverables are provided on time and on budget
Influence internal and external stakeholders by distilling large amounts of information into concise, visually impactful insights presentations
Build customized reports for individual stakeholders
Work with internal and external stakeholders to create research stimuli to deeply understand user needs, test assumptions and iterate on new concepts
Maintain a close eye on mega trends, market signals and macro forces, and category trends to frame and size opportunity areas for innovation
Develop and maintain a strong network of partner agencies. Experiment with new and/or non-traditional tools to find innovative ways of getting to deeper and/or more agile insights
Top Skills Details
Voice of Customer, Consumer analytics, marketing research, qualitative research, quantitative research, consumer behavior
Qualifications
Additional Skills & Qualifications
Bachelor’s or advanced degree in Marketing Research, Social Sciences, Design Research or Consumer Behavior preferred but not required
Five years experience in marketing research
Experience with a wide range of primary qualitative and quantitative research methodologies
Exceptional organization, written and oral communication skills
Demonstrated ability to build relationships with internal and external stakeholders
Experience managing and selecting external research suppliers
Experience presenting and influencing Sr. Management/C-level Executives
Project management experience required including prioritization of multiple products against each other
Proven Analytical Skills Required
Excellent knowledge of MS Office (particularly PowerPoint and Excel)
Experience with B2C durable goods and B2B a plus
Experience with Design Thinking a plus
Experience with Qualtrics a plus
Experience Level
Intermediate
Pay and Benefits
The pay range for this position is $33.65 - $42.10/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
This is a hybrid position in Fitchburg,WI.
Application Deadline
This position is anticipated to close on Mar 7, 2025.
About TEKsystems
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Description
Work closely with the Insights Manager to identify, specify, manage, and execute all Voice of Customer needs, with particular emphasis on Voice of Consumer. They will both lead and assist in research planning, executing, analyzing and reporting to influence key product roadmapping and new product development decisions. Presenting frequently to internal and external stakeholders as well as Sr. Leadership, this position will interface considerably with others to flawlessly execute projects and inform better decision-making.
Spearhead the design and execution of custom qualitative and quantitative customer research, with a primary focus on supporting Advanced “Fuzzy Front End” Innovation and roadmapping and new product development’s insights needs
Synthesize research findings from primary and secondary research as well as internal data sources to unearth gaps, met and unmet customer needs, and critical context to inform stronger decision-making
Manage internal and external stakeholders effectively to ensure highest quality deliverables are provided on time and on budget
Influence internal and external stakeholders by distilling large amounts of information into concise, visually impactful insights presentations
Build customized reports for individual stakeholders
Work with internal and external stakeholders to create research stimuli to deeply understand user needs, test assumptions and iterate on new concepts
Maintain a close eye on mega trends, market signals and macro forces, and category trends to frame and size opportunity areas for innovation
Develop and maintain a strong network of partner agencies. Experiment with new and/or non-traditional tools to find innovative ways of getting to deeper and/or more agile insights
Top Skills Details
Voice of Customer, Consumer analytics, marketing research, qualitative research, quantitative research, consumer behavior
Qualifications
Additional Skills & Qualifications
Bachelor’s or advanced degree in Marketing Research, Social Sciences, Design Research or Consumer Behavior preferred but not required
Five years experience in marketing research
Experience with a wide range of primary qualitative and quantitative research methodologies
Exceptional organization, written and oral communication skills
Demonstrated ability to build relationships with internal and external stakeholders
Experience managing and selecting external research suppliers
Experience presenting and influencing Sr. Management/C-level Executives
Project management experience required including prioritization of multiple products against each other
Proven Analytical Skills Required
Excellent knowledge of MS Office (particularly PowerPoint and Excel)
Experience with B2C durable goods and B2B a plus
Experience with Design Thinking a plus
Experience with Qualtrics a plus
Experience Level
Intermediate
Pay and Benefits
The pay range for this position is $33.65 - $42.10/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave)
This is a hybrid position in Fitchburg,WI.
Application Deadline
This position is anticipated to close on Mar 7, 2025.
About TEKsystems
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Salary : $34 - $42
