What are the responsibilities and job description for the Digital Acquisition Strategist position at Lensa?
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
We are seeking a dynamic Digital Acquisition Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights into campaign performance. They will help define strategies for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.
The ideal candidate has extensive experience in media planning relationship management and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have B2B digital media expertise and familiarity in at least one or more areas within the digital advertising landscape (programmatic media, paid social ads, analytics and attribution)
What You Get To Do In This Role
We are seeking a dynamic Digital Acquisition Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights into campaign performance. They will help define strategies for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.
The ideal candidate has extensive experience in media planning relationship management and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have B2B digital media expertise and familiarity in at least one or more areas within the digital advertising landscape (programmatic media, paid social ads, analytics and attribution)
What You Get To Do In This Role
- Building deep understanding of AMS business, developing stakeholder relationships as go-to person in Digital for Campaign strategy and execution.
- Understanding business needs and translating these into digital strategies to align goals.
- Working closely with the cross functional marketing teams on planning and running digital activities which are critical for business growth.
- Delivering regular health reports, digital performance summaries and QBRs to stakeholders
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
- 5 years of digital marketing/program management experience. Minimum 2 years of B2B experience. B2C B2B experience is a plus.
- Experience running large scale programs and complex client or stakeholder relationships
- Expertise in the digital advertising landscape and related technologies
- Familiarity with Google Campaign Manager, DV360, TTD, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
- Familiarity with the execution of digital advertising campaigns
- Outstanding interpersonal skills, relationship builder
- Strong experience developing operational workflows
- Comfort with business analytics and producing data-driven insights and reporting
