What are the responsibilities and job description for the Digital Product Strategist position at Lensa?
Lensa is the leading career site for job seekers at every stage of their career. Our client, Ford Motor Company, is seeking professionals in Salt Lake City, UT. Apply via Lensa today!
Digital Product Strategist
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
In this position...
This role will support the Digital Product Strategy Manager, contributing significantly to the identification and development of enterprise-level opportunities that align with our overall digital product strategy. The ideal candidate possesses a strong understanding of digital product development, market trends, and competitive landscapes, with the ability to translate complex data into actionable insights.
What You'll Do...
You'll have...
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
For more information on salary and benefits, click here: https://fordcareers.co/GSRnon-HTHD
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
- MK1
Requisition ID : 42657
Digital Product Strategist
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
In this position...
This role will support the Digital Product Strategy Manager, contributing significantly to the identification and development of enterprise-level opportunities that align with our overall digital product strategy. The ideal candidate possesses a strong understanding of digital product development, market trends, and competitive landscapes, with the ability to translate complex data into actionable insights.
What You'll Do...
- Competitive Analysis & Benchmarking: Conduct in-depth competitive audits, analyzing competitor strategies, products, and offerings across global markets. Identify market gaps, opportunities for differentiation, and potential threats to Ford's digital product ecosystem on a worldwide scale. This includes creating detailed competitive reports and presentations summarizing findings and recommendations.
- Trend Analysis & Forecasting : Proactively research and analyze emerging customer trends and industry disruptions (3-5 year horizon) considering global variations and regional differences. Identify opportunities for innovation and growth within Ford's digital product portfolio based on these future trends. This includes presenting compelling trend reports and future-state scenarios.
- Strategic Planning & Execution: Contribute to the development and execution of strategic plans for key digital products and services, ensuring alignment with global strategic objectives. This includes supporting the creation of roadmaps and prioritization of new products.
- Data Analysis & Reporting : Leverage data analytics tools and techniques to collect, analyze, and interpret data related to global market trends, customer behavior, and product performance. Present data-driven insights clearly and concisely to both technical and non-technical audiences.
- Collaboration & Communication: Effectively communicate findings and recommendations to senior leadership and cross-functional teams across different geographical locations. Build and maintain strong working relationships with stakeholders across the organization.
You'll have...
- Bachelor’s Degree
- 3 years of experience in digital product strategy, market research, or a related field within the automotive industry (or a comparable fast-paced, technology-driven industry) is highly desirable.
- 2 years of experience conducting thorough competitive analysis and market research, including experience with international markets.
- 2 years demonstrated experience in identifying and analyzing emerging trends and their implications for business strategy.
- 2 years demonstrated experience in identifying and analyzing emerging trends and their implications for business strategy in a global context.
- Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights considering diverse market conditions.
- Excellent written and verbal communication skills, with the ability to present information clearly and persuasively to both technical and non-technical audiences.
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
For more information on salary and benefits, click here: https://fordcareers.co/GSRnon-HTHD
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
- MK1
Requisition ID : 42657
