Demo

Market Research Analyst

Lensa
New York, NY Full Time
POSTED ON 3/31/2025
AVAILABLE BEFORE 4/30/2025
Lensa is the leading career site for job seekers at every stage of their career. Our client, TEKsystems, is seeking professionals in New York, NY. Apply via Lensa today!

What are the main 3-5 responsibilities of this resource?

This is a research-based role the analyst is supporting analysts in the day to day should be organized and able to work on several different tasks and projects they should be able to maintain calendars and help with taking the first pass at a research instrument and define the objectives of a research study should be excited about media and working with kids. Any experience working with children is a plus. We have studies that are tracking studies which require a month to month overview we also monitor new media and new entertainment that is coming out.

What are the TOP Critical Skills or Must Haves skills a candidate should have on their resume in order to be considered?

  • Bachelors Degree preferably in psychology education child development marketing or communications
  • At least 2 years of experience in qualitative and quantitative research preferably in media/entertainment or a kid-focused industry
  • Strong skills across Microsoft Office Suite Excel PowerPoint Word Outlook
  • Comfortable with navigating and analyzing large data sets

We work on qualitative and quantitative based research but they don't need specific tools we will train on our specific tools.

Nice To Have

  • Exceptional oral and written communication skills
  • Exceptional attention to detail project management and organization
  • Strong skills in data visualization
  • Ability to prioritize and manage multiple projects simultaneously
  • Experience with coding open-ended survey responses is a plus
  • Experience working with and/or moderating kids is a plus

The Analyst will be a member of Kids Family Consumer Insights Team supporting Nickelodeon research with preschoolers 2-5s parents and big kids 6-11s. Research will include areas such as: Content development acquisitions pilot testing and current series maintenance Consumer Products development and key metrics such as ownership and interest Marketing testing logos trailers/promos taglines and key art and Tracking monitoring key metrics over time for both shows and franchises.

Overall Responsibilities Include But Are Not Limited To

  • Supporting in the design data collection analysis and dissemination of findings for both qualitative and quantitative research projects-including responsibilities such as notetaking and survey link testing
  • Assisting with scheduling managing the testing calendar and project timelines gathering and organizing testing assets managing vendors and maintaining databases and shared server folders
  • Helping to create and review research instruments and materials such as questionnaires screeners discussion guides data tables and reports
  • Updating and summarizing findings in monthly and annual tracking deliverables
  • Keeping up with new and upcoming content in the preschool and kid landscapes
  • Contributing to special projects alongside other research counterparts as needed

Basic Qualifications

  • Bachelors Degree preferably in psychology education child development marketing or communications
  • At least 2 years of experience in qualitative and quantitative research preferably in media/entertainment or a kid-focused industry
  • Strong skills across Microsoft Office Suite Excel PowerPoint Word Outlook
  • Comfortable with navigating and analyzing large data sets

Additional Qualifications

  • Exceptional oral and written communication skills
  • Exceptional attention to detail project management and organization
  • Strong skills in data visualization
  • Ability to prioritize and manage multiple projects simultaneously
  • Experience with coding open-ended survey responses is a plus
  • Experience working with and/or moderating kids is a plus

Skills

marketing research, market research and analysis, market research

Top Skills Details

marketing research,market research and analysis,market research

Additional Skills & Qualifications

This is a research-based role the analyst is supporting senior analysts in the day to day should be organized and able to work on several different tasks and projects they should be able to maintain calendars and help with taking the first pass at a research instrument and define the objectives of a research study should be excited about media and working with kids. Any experience working with children is a plus. We have studies that are tracking studies which require a month to month overview we also monitor new media and new entertainment that is coming out.

Pay and Benefits

The pay range for this position is $30.00 - $37.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

  • Medical, dental & vision
  • Critical Illness, Accident, and Hospital
  • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
  • Life Insurance (Voluntary Life & AD&D for the employee and dependents)
  • Short and long-term disability
  • Health Spending Account (HSA)
  • Transportation benefits
  • Employee Assistance Program
  • Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in New York,NY.

Application Deadline

This position is anticipated to close on Apr 1, 2025.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Salary : $30 - $37

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