Marketing Strategist/Brand and School of Medicine

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The Marketing Strategist is part of a team working in a professional high-performance environment. With a focus on the UVA Health Brand and UVA School of Medicine, the Strategist is a key part of the marketing team and partners closely with performance marketing, digital solutions, content, media relations and internal communications colleagues, as well as stakeholders from across the system, to create marketing and communication strategies that support experience, navigation all phases (digital and offline) of the brand reputation and audience acquisition goals of UVA Health and the UVA School of Medicine.

Additionally, this position develops and manages strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for key clinical specialties that support UVA Health enterprise goals. This person is responsible for the disciplined planning and execution of these programs, on time and on budget, under the supervision of the Marketing Director or Marketing Manager. This position is also responsible for additional support for the overall marketing communications team and is responsible for a wide variety of functions that support and build effectiveness in strategic marketing.

• Develop marketing strategy for digital experience enhancements/tools to increase awareness and adoption, ensuring marketing objectives, audience insights, competitive landscape and stakeholder inputs are clearly outlined and prioritized in partnership with key stakeholders.
• Stays abreast of digital innovations both within and outside of healthcare, marketing technologies and best practices, effectively leveraging a variety of industry, market, and first-party data to make strategic marketing recommendations and identify insights and opportunities.
• Advance marketing efforts for select clinical specialties of the Health System; enhancing brand and specialty reputation and optimizing volume and market share.
• Informally leads a team of Marketing Specialists with various levels of experience, serving as operational lead for team initiatives and mentor for individual Specialists.
• Establishes requirement, deadline, and budget parameters for marketing projects.
• Works cross-functionally with other marketing department teams/subject matter experts to develop integrated marketing plans and timelines in support of identified business goals; responsible for ensuring projects remain on schedule.
• Research and implement best practices related to latest trends in healthcare marketing with a focus on digital experiences and lead generation.
• Tracks competitive marketing activity on a consistent basis, developing insights on messaging and marketing strategy for collective team implementation to influence marketing strategy.
• Generates and resources insights for strategy/creative briefing documents, leveraging business, brand, competitive and market data.
• Independently reviews and provides feedback on all marketing materials developed for assigned service lines to ensure UVA Health brand/quality standards and communications objectives are consistently met.
• Interfaces and communicates directly with clinical stakeholders in support of marketing initiatives.
• Develops and recommends standard work processes and approaches to achieve business goals
• Manages billing/invoices and tracking of marketing spend for assigned service lines/projects with minimal direction and oversight.
• Oversees ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager, such as developing marketing recommendations and points of view.
• Work with department staff to compile and report Return on Investment (ROI) data and methodologies.
• In addition to the above job responsibilities, other duties may be assigned.
  
  

Position Compensation Range: $53,497.60 - $85,592.00 Annual

Minimum Requirements

Education: Bachelor’s degree required.

Experience: Minimum of 4 years of marketing, PR, or ad agency experience, and digital marketing experience required.

Licensure: None required.

PHYSICAL DEMANDS

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex, pregnancy, sexual orientation, veteran or military status, and family medical or genetic information.