What are the responsibilities and job description for the Sales Advertising Representative position at Lensa?
Lensa is the leading career site for job seekers at every stage of their career. Our client, Cumulus Media, is seeking professionals in Allentown, PA. Apply via Lensa today!
Company Overview
Cumulus | Allentown, PA currently features local stations in the Greater Lehigh Valley & Pocono, PA area include WLEV-FM - 100.7, WODE-FM - 99.9 The Hawk, 94.7 FM/WEEX-AM - Lehigh Valley FOX Sports, WCTO-FM/WWYY-FM - Cat Country 96 & 107.1, plus WCTO-FM is also home to the Philadelphia Eagles Radio Network. C-SUITE is our portfolio of Digital Advertising Solutions for Local Businesses.
Position Overview
Cumulus Media | Allentown, PA is seeking a talented and dynamic Sales Advertising Representative who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional.
The Sales Advertising Representative identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
Key Responsibilities
Key Responsibilities & Qualifications
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
PandoLogic. , Location: Allentown, PA - 18102 , PL: 596661889
Company Overview
Cumulus | Allentown, PA currently features local stations in the Greater Lehigh Valley & Pocono, PA area include WLEV-FM - 100.7, WODE-FM - 99.9 The Hawk, 94.7 FM/WEEX-AM - Lehigh Valley FOX Sports, WCTO-FM/WWYY-FM - Cat Country 96 & 107.1, plus WCTO-FM is also home to the Philadelphia Eagles Radio Network. C-SUITE is our portfolio of Digital Advertising Solutions for Local Businesses.
Position Overview
Cumulus Media | Allentown, PA is seeking a talented and dynamic Sales Advertising Representative who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional.
The Sales Advertising Representative identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
Key Responsibilities
Key Responsibilities & Qualifications
- Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Beyond our broadcast products, have strong familiarity and become fully versed in selling both Cumulus' station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
- Think creatively and generate original ideas
- Outgoing, Self-Motivated, Disciplined and Organized
- Persuasive Verbal, Written and Presentation Communication Skills
- Solution-Based, Problem-Solving Skills
- Understanding of radio and digital strategies, including but not limited to building a radio schedule based on reach/frequency, programmatic display, geo-fencing, email marketing, social, pre-roll video, OTT, SEO, Google Ads and website design
- Understanding of Lead Generation, CRM and Account Management
- Capable of Initiating and Cultivating Long-Term Relationships
- Proficient in Microsoft Office (including Outlook, Word, Excel, PowerPoint)
- Bachelor's degree in business, marketing or relative field preferred
- Familiarity with the Greater Lehigh Valley & Pocono, PA Business Community and Media/Digital Sales Experience Helpful
- Experience in Nielsen TAPSCAN helpful but not required
- Valid Driver's License and Vehicle Required
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
PandoLogic. , Location: Allentown, PA - 18102 , PL: 596661889
