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Senior Manager, Digital and Consumer Marketing US

LEO Pharma UK
Fairmont, WV Full Time
POSTED ON 1/14/2025
AVAILABLE BEFORE 4/7/2025

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Senior Manager, Digital and Consumer Marketing US

Field of work : Sales, Marketing & Market Access

Posting Date : 2 Jan 2025

Location : Madison, NJ 07601, United States

Contract type : Permanent

Job ID : 2796

Role Description

As a Senior Manager, Digital and Consumer Marketing US, your role involves overseeing digital marketing strategies for healthcare professionals and consumers. You also manage online and print media channels for both audiences. Additionally, you develop consumer marketing strategies, including patient ambassador programs. Overall, your focus is on engaging with HCPs, consumers, and patient ambassadors to drive brand awareness and achieve marketing goals.

Responsibilities :

  • Plan, develop, execute, and measure digital activities for HCPs and Consumers.
  • Understand and develop consumer projects and patient language competency, including typical projects such as patient congresses and patient support tactics.
  • Support person for the Patient Ambassadors.
  • Support in planning, developing, and executing the US omnichannel roadmap; ensure alignment with Global digital plans.
  • Work with / manage digital vendors / partners.
  • Support the execution of consumer and HCP media plans on time and within budget.
  • Act as a key person working with key digital production vendors / partners (i.e., AKQA).
  • Key areas of digital focus include the following : Websites, IVAs, CRM & SMS, EHRs, telehealth, Webinar Solutions, and Congress support, including Veeva submissions and processes.

Requirements :

  • 5-8 years of relevant digital / CRM marketing experience (Pharma preferred).
  • Understanding of the Veeva platform, including the legal, medical, and regulatory team meetings and processes / submissions.
  • Understanding of multi-channel media (print and digital) social, display, programmatic, paid search, including relevant 3rd party / endemic vendors.
  • Understanding of digital projects (initiation, development, and backend) including websites, emails, social media, banners, videos, including digital best practices.
  • Demonstrates digital competency across both end-user and backend.
  • Ability to support multiple agencies across interdependencies to build executable strategies / tactics.
  • Basic experience with integrated omnichannel campaigns.
  • Excellent communication, writing, and presentation skills.
  • Data-driven decision making with user design and CX / UX at the core of thinking.
  • Experience working and partnering with multiple agencies including project management, execution, and evaluation.
  • Ability and willingness to travel as required (Less than 10%).

    • About Us :

    Join LEO Pharma, a global leader in medical dermatology, as we go beyond the skin to make a lasting impact. Our innovative approach sets us apart. We are dedicated to leaving a legacy that positively impacts patients, colleagues, and our planet.

    At LEO Pharma, we believe in the power of individuals to drive change. Our flat organizational structure empowers you to make a visible impact and offers versatile roles for professional growth. We value diversity and welcome applications from all qualified candidates, recognizing that our different perspectives, backgrounds, and attitudes enable us to make the best decisions. Join our passionate team at LEO Pharma and be yourself as we work together to make a difference.

    For certain positions, LEO Pharma might complete a background check conducted by a third party.

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