What are the responsibilities and job description for the Director, Payer Marketing position at LEO Pharma?
Location :
Madison 07940, New Jersey, United States
Contract type : Permanent
Job ID : 2868
Role Description
Overall Objective :
The Director, Payer Marketing will be responsible for serving as a strategic partner in leading the development and implementation of strategies and tactics that support Market Access strategies for existing and anticipated brands. This position will be responsible for constructing the Market Access Value Platform and support materials to ensure product differentiation and formulary positioning. The role will establish strategies and tactics that will compliantly enhance our products value proposition across functional areas of sales, marketing and medical affairs.
Responsibilities : Provide critical leadership in developing payer brand strategy that addresses pricing, product access, reimbursement, and tactics that can be executed successfully by LEO Pharma customer facing associates.Contribute to providing input into US market access strategies including launch and pricing strategies, input into clinical program design to assess reimbursement impact including HEOR.Lead, develop, and insure excellence in execution of payer value platforms across strategic brands.Develop, train and implement the necessary promotional tools, reimbursement / formulary pull-through and quality initiative programs that support account team efforts with key customers in critical markets.Manages Agencies to deliver tools / tactics / resources to ensure tools / programs meet expectations and delivered on time and within budget.Manages contracts and other agreements with third party vendors from contract development through fulfillment and payment.Working closely with medical affairs, evidenced based medicine (EBM / HEOR) and market research to identify and analyze trends and / or changes which will influence market access now and in the future.Creating actionable analytics at the plan and local market level.Creating payer materials for an unbranded disease awareness campaign.Managing the market access budget.Establish and maintain an effective network within the payer and specialty channel arenas.Customize strategies based on commercial, government and specialty channel demographics, legislation, and trends.Develop and manage area account targeting strategy and objectives, as well as set implementation requirements. This includes the execution of brand value propositions, including clinical, quality and health economics positioning and product specifications.Oversee area implementation of, and monitor performance against, strategic account management objectives / directives.Industry meetings and develop knowledge and relationships within industry associations for commercial and government channels.Create an effective network within area commercial payer, government and specialty channels.Participate in coordination of overall marketing and sales strategies and tactics.Requirements :
Minimum 5 years' experience within the pharmaceutical industry, and / or managed care industry, with a minimum of 3 years in marketing and salesBA / BS degree requiredKnowledge of US Payer systems, evolving trends in healthcare including value-based purchasing, population health management, evidence-based medicine, and quality measures.Knowledge / understanding of managed care trends, pricing, healthcare reimbursement, health benefit design, and the distribution channels relevant to pharmaceutical / biotechnology industry.Familiarity with current legal and regulatory landscape pertinent to the pharmaceutical / biotechnology industry.Product launch experience desiredAbility to manage multiple and diverse product lines, customer segments, and levels of internal / external stakeholders; demonstrated ability to manage and pivot betweenproducts, customer segments and high stakeholder layers.Experience in specialty products channel and specialty product channel preferred.Experience in dermatology is a plus.Ability to travel approximately 25-30%.
Beyond the skin
Join LEO Pharma, a global leader in medical dermatology, as we go beyond the skin to make a lasting impact. Our innovative approach sets us apart. We are dedicated to leaving a legacy that positively impacts patients, colleagues, and our planet.
At LEO Pharma, we believe in the power of individuals to drive change. Our flat organizational structure empowers you to make a visible impact and offers versatile roles for professional growth. We value diversity and welcome applications from all qualified candidates, recognizing that our different perspectives, backgrounds, and attitudes enable us to make the best decisions. Join our passionate team at LEO Pharma and be yourself as we work together to make a difference.
For certain positions, LEO Pharma might complete a background check conducted by a third party.
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