What are the responsibilities and job description for the Global Consumer Marketing Lead position at LEO Pharma?
Job Description
We are seeking a seasoned Senior Manager, Digital and Consumer Marketing US, to lead our digital marketing efforts in the United States. In this role, you will be responsible for developing and executing digital marketing strategies for healthcare professionals and consumers. You will work closely with cross-functional teams to manage online and print media channels and develop consumer marketing strategies.
Responsibilities:
- Develop and execute digital marketing strategies for HCPs and consumers
- Manage online and print media channels for both audiences
- Develop consumer marketing strategies, including patient ambassador programs
- Work with digital vendors/partners to support the execution of consumer and HCP media plans
Requirements:
- 5-8 years of relevant digital/CRM marketing experience (Pharma preferred)
- Bachelor's degree required; MBA preferred
- Understanding of the Veeva platform, including legal, medical, and regulatory team meetings and processes/submissions
- Understanding of multi-channel media, social, display, programmatic, paid search, including relevant 3rd party/endemic vendors
- Demonstrates digital competency across both end-user and backend
- Ability to support multiple agencies across interdependencies to build executable strategies/tactics
