What are the responsibilities and job description for the Graphic Design Specialist position at Leon County Government?
JOB
This position uses all forms of visual communications, design theory, and multimedia to promote, market, and further develop the Leon County Public Library’s programs and services. Work involves designing marketing materials, from printed collateral to graphics used in social media campaigns, with opportunities to lead and support multimedia web and video projects; as part of the library’s marketing team, and by working closely with the County’s Community and Media Relations Team. Work also involves the use of various Adobe Creative Cloud applications to create engaging designs and layouts and must also manage time-sensitive projects and deliverables associated with effectively communicating the value of Leon County Library. This position serves as the Library’s website administrator and is responsible for designing and updating the website. ESSENTIAL DUTIESUses Adobe Creative Cloud applications and other graphic design products to create engaging designs and layouts and must also manage time-sensitive projects and deliverables. Creates, updates, and maintains library printed and digital promotional and educational materials, as well as library signage.Serves as the Library's Website Administrator. Maintains website links and content. Uses website analytics to make suggestions for improvement and streamlining of library website. Disseminates policies and procedures governing the library's website, social media, and promotional procedures to library staff. Adds and updates library activities, events, calendar and other information to the library website in a timely manner. Adds programs to appropriate external promotional outlets, such as community calendars.Assists with the creation of social media materials. Serves as a standing member of all social media committees. Participates in library programming and event meetings to advise library staff on promotional activities. Provides customer service through social media, answering service questions and handling suggestions, praise, and complaints from the public.Provides technology support for in-person, online, and hybrid meetings, events, and programs. Occasional weekends or evenings are required to support events. Recommends technology purchases to support programming.Shoots and edits videos and tutorials for promotional and educational purposes. Takes photos of events for promotional outlets. Prepares and maintains the Library’s digital photo files.Coordinate with local print and design vendors to meet deadlines and expectations of the Library. Place detailed orders for basic marketing collateral (flyers, posters, brochures). Review final proofs provided by print vendors. Order specialty products like promotional items, interior and exterior signage, banners, et cetera. Track expenditures.Maintains awareness of graphic design principles, technological developments and emerging library trends. Attend training sessions and webinars to keep informed of developments in graphic design, web technology, and library services. OTHER IMPORTANT OR MARGINAL DUTIESNone. DIFFICULTYWork requires decisions that focus on day-to-day activities within the County. Decisions made at this level help to ensure that daily activities proceed smoothly and therefore help to move the County toward reaching a strategic goal. They have short-term consequences. RESPONSIBILITY: Supervision ReceivedThe supervisor sets the overall objectives and resources available. Supervisor and employee, in consultation, develop deadlines, projects, and work to be done. The employee plans and carries out the assignment, resolves most of the conflicts, coordinates work with others and interprets policy on own initiative. The employee keeps the supervisor informed of progress, potentially controversial matters, or far-reaching implications. Employee must be highly autonomous. Supervision of OthersNone. INTERNAL AND EXTERNAL CUSTOMER CONTACTEmployee interacts with internal library staff to complete assigned tasks. EQUIPMENT AND TOOLS USEDTools and equipment used are personal computer, word processing software, spreadsheet software, and specialized software that includes Adobe Creative Cloud, HTML, and CSS.WORK ENVIRONMENT AND PHYSICAL DEMANDSEmployee will work primarily indoors, mainly at a desk, usually seated in a chair. Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. Must be able to lift/push/pull in excess of 20 pounds. KNOWLEDGE, SKILLS, AND ABILITIES Knowledge of creative and visual design principles, such as negative space, alignment, margins and bleed, color coordination, and color space specifications; Knowledge of desktop publishing techniques and practices, print layout and production and digital design; Knowledge of photography techniques and practices; Knowledge of the principles and techniques of public relations, public information, mass communications, journalism, news reporting, editing, advertising, or marketing; Knowledge of basic HTML and CSS; Knowledge of website development and user experience best practices; Ability to establish and maintain an effective working relationship with others; Ability to follow through on assignments with attention to detail; Ability to make independent judgement in the absence of supervisor; Ability to maintain a courteous and professional demeanor while interacting with customers. MINIMUM QUALIFICATIONSRequires a Bachelor's degree in Graphic Design, Communications, Public Relations or a related field and two years of related experience; or an equivalent combination of training and experience. Necessary Special Requirements: None. Selection Guidelines: Formal application, rating of education and experience, oral interview, reference check, and drug testing.FLSA STATUS: Exempt. Duties generally meet the administrative/creative professional exemptions. Essential duties require employee to exercise discretion and independent judgment though decisions are reviewed by a higher level.
This position uses all forms of visual communications, design theory, and multimedia to promote, market, and further develop the Leon County Public Library’s programs and services. Work involves designing marketing materials, from printed collateral to graphics used in social media campaigns, with opportunities to lead and support multimedia web and video projects; as part of the library’s marketing team, and by working closely with the County’s Community and Media Relations Team. Work also involves the use of various Adobe Creative Cloud applications to create engaging designs and layouts and must also manage time-sensitive projects and deliverables associated with effectively communicating the value of Leon County Library. This position serves as the Library’s website administrator and is responsible for designing and updating the website. ESSENTIAL DUTIESUses Adobe Creative Cloud applications and other graphic design products to create engaging designs and layouts and must also manage time-sensitive projects and deliverables. Creates, updates, and maintains library printed and digital promotional and educational materials, as well as library signage.Serves as the Library's Website Administrator. Maintains website links and content. Uses website analytics to make suggestions for improvement and streamlining of library website. Disseminates policies and procedures governing the library's website, social media, and promotional procedures to library staff. Adds and updates library activities, events, calendar and other information to the library website in a timely manner. Adds programs to appropriate external promotional outlets, such as community calendars.Assists with the creation of social media materials. Serves as a standing member of all social media committees. Participates in library programming and event meetings to advise library staff on promotional activities. Provides customer service through social media, answering service questions and handling suggestions, praise, and complaints from the public.Provides technology support for in-person, online, and hybrid meetings, events, and programs. Occasional weekends or evenings are required to support events. Recommends technology purchases to support programming.Shoots and edits videos and tutorials for promotional and educational purposes. Takes photos of events for promotional outlets. Prepares and maintains the Library’s digital photo files.Coordinate with local print and design vendors to meet deadlines and expectations of the Library. Place detailed orders for basic marketing collateral (flyers, posters, brochures). Review final proofs provided by print vendors. Order specialty products like promotional items, interior and exterior signage, banners, et cetera. Track expenditures.Maintains awareness of graphic design principles, technological developments and emerging library trends. Attend training sessions and webinars to keep informed of developments in graphic design, web technology, and library services. OTHER IMPORTANT OR MARGINAL DUTIESNone. DIFFICULTYWork requires decisions that focus on day-to-day activities within the County. Decisions made at this level help to ensure that daily activities proceed smoothly and therefore help to move the County toward reaching a strategic goal. They have short-term consequences. RESPONSIBILITY: Supervision ReceivedThe supervisor sets the overall objectives and resources available. Supervisor and employee, in consultation, develop deadlines, projects, and work to be done. The employee plans and carries out the assignment, resolves most of the conflicts, coordinates work with others and interprets policy on own initiative. The employee keeps the supervisor informed of progress, potentially controversial matters, or far-reaching implications. Employee must be highly autonomous. Supervision of OthersNone. INTERNAL AND EXTERNAL CUSTOMER CONTACTEmployee interacts with internal library staff to complete assigned tasks. EQUIPMENT AND TOOLS USEDTools and equipment used are personal computer, word processing software, spreadsheet software, and specialized software that includes Adobe Creative Cloud, HTML, and CSS.WORK ENVIRONMENT AND PHYSICAL DEMANDSEmployee will work primarily indoors, mainly at a desk, usually seated in a chair. Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. Must be able to lift/push/pull in excess of 20 pounds. KNOWLEDGE, SKILLS, AND ABILITIES Knowledge of creative and visual design principles, such as negative space, alignment, margins and bleed, color coordination, and color space specifications; Knowledge of desktop publishing techniques and practices, print layout and production and digital design; Knowledge of photography techniques and practices; Knowledge of the principles and techniques of public relations, public information, mass communications, journalism, news reporting, editing, advertising, or marketing; Knowledge of basic HTML and CSS; Knowledge of website development and user experience best practices; Ability to establish and maintain an effective working relationship with others; Ability to follow through on assignments with attention to detail; Ability to make independent judgement in the absence of supervisor; Ability to maintain a courteous and professional demeanor while interacting with customers. MINIMUM QUALIFICATIONSRequires a Bachelor's degree in Graphic Design, Communications, Public Relations or a related field and two years of related experience; or an equivalent combination of training and experience. Necessary Special Requirements: None. Selection Guidelines: Formal application, rating of education and experience, oral interview, reference check, and drug testing.FLSA STATUS: Exempt. Duties generally meet the administrative/creative professional exemptions. Essential duties require employee to exercise discretion and independent judgment though decisions are reviewed by a higher level.
