What are the responsibilities and job description for the Marketing Specialist position at LEOTEK Electronics USA LLC?
The Marketing Specialist will be creating regional specific branding and lead generation campaigns for the LEOTEK Street Light and Traffic Signal product portfolios to accelerate revenue growth and tell the vision of LEOTEK. Additionally, this role will be supporting other key marketing functions such as tradeshows and developing product launch deliverables.
Responsibilities
- Lead curating and executing specific campaigns based on market segment, customer profiles, product selling points, and regional intelligence to generate leads for the sales team. Using, but not limited to, email campaigns as key channel.
- Create systems and metrics to track success of campaigns and adjust as needed.
- Support and/or organize internal and external company events, conferences, seminars, or tradeshows.
- Manage and deliver technologically sound and intellectually stimulating content for campaigns and events.
- Continuously learning through internal training and external research to understand the outdoor lighting and IoT market, the essence of LEOTEK, and its product selling points and purposes.
- Support and/or organize key deliverables for product launches and update website as needed.
- Manage third party consultants/designers as needed.
Qualifications
- 3 years Marketing experience
- Experience using Hubspot and CRMs (ie., Salesforce) preferred.
- Capable of working in a constantly evolving environment without losing focus.
- Ability to multitask effectively in a dynamic environment.
- Expert analytical and problem-solving skills.
Benefits at LEOTEK:
- Medical, Dental, Vision (employee premiums covered at 100%)
- Medical Gap Insurance
- Life Insurance
- FSA (health care/dependent care)
- 401K matching
- 11 paid holidays annually
- 15 days PTO annually
Leotek Electronics USA LLC is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.