What are the responsibilities and job description for the Product Marketing Manager position at Lepton AI?
At Lepton AI, we empower organizations of all sizes—from cutting-edge startups and research labs to global enterprises—to accelerate AI adoption and unlock new levels of efficiency and innovation. As a Product Marketing Manager, you’ll be at the forefront of driving AI-driven transformation by crafting compelling narratives and strategies that resonate with a diverse portfolio of clients, including some of the most influential companies and trailblazing startups in the world.
In this role, you’ll develop deep, meaningful insights into our clients' needs, guiding them in understanding and leveraging Lepton’s advanced AI cloud solutions. You'll play a pivotal role in articulating how our state-of-the-art AI capabilities can solve complex challenges and optimize operations. You will be instrumental in helping businesses of all sizes realize the full potential of AI, making a tangible impact on their growth and innovation.
This is a highly collaborative position, where you’ll work closely with product development, engineering, sales, and AI research teams to deliver tailored marketing strategies that align with both our clients' strategic objectives and our company goals. Your ability to translate technical concepts into compelling messaging, coupled with a passion for AI and strategic marketing, will be essential to your success in this exciting and dynamic environment.
Responsibilities:
Develop and Execute Go-to-Market Strategies
- Plan and implement comprehensive go-to-market strategies for new product features and enhancements.
- Ensure successful product launches that resonate with AI developers and enterprise clients.
Content Creation and Storytelling
- Craft compelling product narratives and marketing materials that highlight the value and capabilities of Lepton AI's solutions.
- Produce high-impact content such as blog posts, white papers, case studies, and product demos.
Customer Success Stories
- Collaborate with clients to develop insightful success stories showcasing their achievements using Lepton AI.
- Utilize these stories to build credibility and demonstrate real-world impact.
Sales Enablement
- Create and maintain a suite of sales tools, including presentations, competitive analyses, and training materials.
- Equip the sales team with the resources they need to effectively communicate our value proposition.
Market Research and Analysis
- Conduct market analysis to understand industry trends, customer needs, and the competitive landscape.
- Provide actionable insights to inform product development and marketing strategies.
Partner Marketing Initiatives
- Collaborate with strategic partners to develop joint marketing plans.
- Execute co-marketing campaigns that enhance our reach and drive mutual success.
Requirements:
- At least 5 years of experience in product marketing, preferably in the AI, machine learning, or cloud computing industries.
- Proven track record of successful product launches and working closely with sales teams.
- Strong storytelling skills with the ability to translate complex technical concepts into clear, compelling messaging.
- Experience in developing sales enablement content and marketing collateral.
- Excellent communication skills, both written and verbal.
- Strong analytical skills with a data-driven approach to decision-making.
- Collaborative mindset with the ability to work effectively across teams to achieve company goals.
If you're passionate about AI and have the expertise to drive impactful product marketing initiatives, we'd love to hear from you!