Digital Marketing Manager, Programmatic

DIVE IN TO A NEW CAREER WITH LESLIE'S:    

Leslie’s Pool Supplies is the “World’s Largest Retailer of Swimming Pool Supplies.” With over 1,000 retail stores in 39 states plus Pro, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie’s. With over 60 years of providing the best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our team members feel valued and are enthusiastic about the contributions they make to the success of Leslie’s.  

Mission/Job Scope:

We are seeking a talented Digital Marketing Manager to own, execute and optimize our programmatic and paid social advertising channels. The ideal candidate will possess hands-on experience with digital marketing platforms, specifically related to display and video advertising, CTV, and paid social platforms. They will also have a strong aptitude for data reporting and insight analysis with a proven track record of driving improved campaign performance. As a key member of the digital marketing team, you will collaborate closely with cross-functional teams to ensure alignment with overall marketing objectives.

Responsibilities:

Campaign Strategy & Planning

• Develop and execute data-driven digital marketing strategies across programmatic channels, including CTV, display, paid social, native ads, and more.
• Collaborate with creative teams, sales, and other departments to craft tailored campaigns that engage target audiences.
• Manage programmatic buying and bidding strategies (e.g., RTB, private marketplaces) to ensure maximum ROI on ad spend.
• Work closely with demand-side platforms (DSPs) and supply-side platforms (SSPs) to optimize campaign performance.

Audience Segmentation & Targeting

• Leverage first-party and third-party data to define precise audience segments for programmatic campaigns.
• Implement sophisticated targeting strategies (e.g., geotargeting, behavioral targeting, demographic, and interest-based targeting) across CTV, display, and paid social.
• Optimize retargeting and prospecting strategies to increase conversion rates.
• Utilize customer data platforms (CDPs) and customer relationship management (CRM) tools to personalize campaigns and optimize targeting.

Creative Development & Optimization

• Work with creative team to develop superior ad creatives to maximize awareness and consideration (e.g., display banners, video, social ads)
• Ensure ad creatives are optimized for performance, including A/B testing different ad formats, CTAs, and messaging.

Budget Management & ROI Optimization

• Manage and allocate the budget across various programmatic channels to maximize return on ad spend (ROAS).
• Continuously monitor spending, adjusting bids and pacing to optimize the budget distribution across different channels.
• Implement cost-control measures to ensure campaigns stay within budget while achieving desired outcomes.

Performance Analysis & Reporting

• Use analytics tools (Google Analytics, DSPs, social media platforms) to track and analyze the performance of campaigns across different programmatic channels.
• Regularly report on key metrics (CTR, CPC, CPA, ROI, ROAS, etc.) to stakeholders, identifying insights and opportunities for optimization.
• Conduct post-campaign analyses to assess campaign effectiveness and inform future strategies.

Technology & Platform Management

• Manage and oversee relationships with programmatic platforms (e.g., Google DV360, Meta Ads, Roku, etc.).
• Evaluate and integrate new tools and technologies that enhance targeting, creative, and campaign optimization efforts.
• Stay up to date with developments in programmatic advertising, including new platforms, formats and best practices.

Essential Competencies:

You are a results-driven marketer with outstanding communication and organizational abilities. Detail-oriented and efficiency-focused, you thrive on finding ways to optimize performance marketing campaigns. Your natural curiosity drives you to test, measure, and refine strategies to achieve impactful results, and you bring a passion for exploring the full potential of programmatic marketing.

• Leadership of people and ownership of entirety of channels.
• Ability to analyze digital marketing performance metrics and provide actionable insights.
• Strong balance of art and science, able to provide creative solutions to drive the incremental impact of programmatic channels.
• Highly organized, able to prioritize, & work independently as well as in a team environment.
• Ability to communicate effectively & professionally (written/orally).
• Ability to work in a fast-paced environment, managing multiple competing priorities effectively
• Aptitude for intellectual curiosity within and outside of this role
• Experience with Meta paid advertising

Qualifications:

• Minimum 5 years in a similar position or performing similar duties.
• Experienced with managing people(s).
• Proficiency in programmatic digital marketing platforms (e.g. DV360, TheTradeDesk, or similar DSP, Meta Ads Manager).
• Proficiency with Excel and Google Analytics (GA4).
• Retail digital marketing experience a plus.
• Bachelor’s degree or equivalent in Marketing or related discipline.
• Strong organizational skills with ability to manage multiple competing priorities.

Leslie's provides a robust benefits package, including:

• Comprehensive medical, pharmacy, dental, & vision plan options
• Health savings account (with enrollment in the high deductible health plan option)
• Health & dependent care flexible spending accounts
• Company-paid basic life insurance
• Voluntary supplemental life insurance
• Company-paid short-term disability and long-term disability insurance
• Pre-tax and Roth 401(k) with company match
• Paid sick and bereavement leave
• 10 paid holidays, including a floating personal day
• Employee assistance and wellness programs
• Free onsite health clinic
• Hybrid work schedule
• Product discounts at Leslie’s Retail stores

Leslie’s recognizes a critical component to our continued success is our people. Leslie's is committed to developing and fostering a culture of diversity and inclusion within our company and the communities we serve. A key aspect of building a great team is valuing ideas from many viewpoints, which is why we place a priority on identifying and hiring talented individuals from all backgrounds and perspectives.