What are the responsibilities and job description for the Digital Marketing Specialist - Paid Search & Shopping position at Leslie's Poolmart, Inc.?
DIVE IN TO A NEW CAREER WITH LESLIE'S:
Leslie's Pool Supplies is the "World's Largest Retailer of Swimming Pool Supplies." With over 1,000 retail stores in 39 states plus PRO, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie's. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's.
Job Overview:
We are seeking a talented Digital Marketing Specialist to execute and optimize Paid Search and Shopping channels. The ideal candidate will possess hands-on experience with digital marketing platforms, specifically Google Ads and Microsoft Ads. They will also have a strong aptitude for data reporting and insight analysis with a proven track record of driving improved campaign performance. As a key member of the digital marketing team, you will collaborate closely with cross-functional teams to ensure alignment with overall marketing objectives.
Responsibilities
- Develop, manage, and optimize paid search and shopping campaigns across Google Ads, and Microsoft Ads
- Monitor and analyze campaign performance metrics, including retail/online traffic, CPC, conversion rates, and ROAS, making data-driven adjustments to optimize results
- Manage budgets and cost-effective bidding strategies while maintaining the highest standards of performance.
- Set up and manage Google Shopping and Performance Max campaigns, including creating and optimizing product feeds using Google Merchant Center.
- Ensure product feeds are accurate and up to date while identifying opportunities for feed enhancements to improve the effectiveness and ready of Shopping channels.
- Partner closely with peers across the marketing team to create digital campaigns (managing creatives, ad copy, scheduling) that support the organization’s longer term digital and company initiatives.
- Prepare detailed reports and presenting insights and recommendations to improve campaigns performance.
- Work closely with cross-functional teams, including Creative/Brand, CRM, Analytics, and Merchandising to ensure cohesive strategies.
- Stay ahead of industry trends, platform updates, and emerging tools to keep campaigns innovative and relevant.
Essential Competencies:
- Highly organized, able to prioritize, & work independently as well as in a team environment
- Strong attention to detail
- Ability to communicate effectively & professionally with individuals at all levels (written/orally)
- Ability to work in a fast-paced environment, managing multiple competing priorities effectively
- Excellent interpersonal and customer service skills
- Aptitude for intellectual curiosity within and outside of this role
Qualifications:
- Minimum 2 years in a Paid Media (Google Ads, Microsoft Ads preferred)
- Google Ads Certifications – Search and Shopping (Required)
- Experience with Google/Microsoft Ads Editor
- Proficiency with Excel and Google Analytics
- Bachelor’s degree or equivalent in Marketing or related discipline
- Strong organizational skills with the ability to manage multiple competing priorities.
Leslie's provides a robust benefits package, including:
- Comprehensive medical, pharmacy, dental, & vision plan options.
- Health savings account (with enrollment in the high deductible health plan option).
- Health & dependent care flexible spending accounts.
- Company-paid basic life and AD&D insurance.
- Voluntary supplemental life insurance.
- Company-paid short-term disability and voluntary long-term disability insurance.
- Pre-tax and Roth 401(k) with company match.
- Paid vacation, sick, and bereavement leave.
- Paid holidays, including a floating personal day.
- Employee assistance and wellness programs.
- Earned Wage access is available, allowing early access to a portion of your earned wages before payday.
- Product discounts at Leslie’s Retail stores.
Leslie’s recognizes a critical component to our continued success is our people. Leslie's is committed to developing and fostering a culture of diversity and inclusion within our company and the communities we serve. A key aspect of building a great team is valuing ideas from many viewpoints, which is why we place a priority on identifying and hiring talented individuals from all backgrounds and perspectives.
