What are the responsibilities and job description for the Digital Marketing Specialist - Programmatic position at Leslie's Poolmart, Inc.?
DIVE IN TO A NEW CAREER WITH LESLIE'S:
Leslie's Pool Supplies is the "World's Largest Retailer of Swimming Pool Supplies." With over 1,000 retail stores in 39 states plus PRO, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie's. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's.
Job Overview:
The Digital Marketing Specialist- Programmatic is to execute and optimize programmatic and paid social advertising campaigns. The ideal candidate will possess hands-on experience with digital marketing platforms, specifically related to display and video advertising, CTV, and paid social platforms. They will also have a strong aptitude for data reporting and insight analysis with a proven track record of driving improved campaign performance. As a key member of the digital marketing team, you will collaborate closely with cross-functional teams to ensure alignment with overall marketing objectives.
Responsibilities
- Execute and optimize display, digital video, and CTV advertising campaigns.
- Execute and optimize paid social media campaigns across platforms such as Meta and Tik Tok.
- Use marketing analytics tools (e.g., Google Analytics, platform-specific insights) to track, measure, and analyze campaign performance.
- Prepare detailed reports, presenting findings and recommendations to improve campaigns performance.
- Work closely with cross-functional teams, including Creative/Brand, CRM, Analytics, and Merchandising to ensure cohesive strategies.
Job Competencies:
You are a results-driven marketer with outstanding communication and organizational abilities. Detail-oriented and efficiency-focused, you thrive on finding ways to optimize performance marketing campaigns. Your natural curiosity drives you to test, measure, and refine strategies to achieve impactful results, and you bring a passion for exploring the full potential of programmatic marketing.
- Ability to analyze digital marketing performance metrics and provide actionable insights.
- Highly organized, able to prioritize, & work independently as well as in a team environment.
- Ability to communicate effectively & professionally (written/orally).
- Ability to work in a fast-paced environment, managing multiple competing priorities effectively
- Aptitude for intellectual curiosity within and outside of this role
Qualifications
- Minimum 2 years in a similar position or performing similar duties.
- Proficiency in programmatic digital marketing platforms (e.g. DV360, TheTradeDesk, or similar DSP, Meta Ads Manager).
- Proficiency with Excel and Google Analytics (GA4).
- Retail digital marketing experience a plus.
- Bachelor’s degree or equivalent in Marketing or related discipline.
- Strong organizational skills with ability to manage multiple competing priorities.
Leslie's provides a robust benefits package, including:
- Comprehensive medical, pharmacy, dental, & vision plan options.
- Health savings account (with enrollment in the high deductible health plan option).
- Health & dependent care flexible spending accounts.
- Company-paid basic life and AD&D insurance.
- Voluntary supplemental life insurance.
- Company-paid short-term disability and voluntary long-term disability insurance.
- Pre-tax and Roth 401(k) with company match.
- Paid vacation, sick, and bereavement leave.
- Paid holidays, including a floating personal day.
- Employee assistance and wellness programs.
- Earned Wage access is available, allowing early access to a portion of your earned wages before payday.
- Product discounts at Leslie’s Retail stores.
Leslie’s recognizes a critical component to our continued success is our people. Leslie's is committed to developing and fostering a culture of diversity and inclusion within our company and the communities we serve. A key aspect of building a great team is valuing ideas from many viewpoints, which is why we place a priority on identifying and hiring talented individuals from all backgrounds and perspectives.
