Demo

2025 Summer Internship - Marketing - Marketing Analyst

Leslie's
Phoenix, AZ Full Time
POSTED ON 3/28/2025
AVAILABLE BEFORE 5/12/2025
Dive into Your Career with Leslie’s!

At Leslie’s, we empower changemakers, innovators, and go-getters to make a real impact. As the industry leader in pool and spa care since 1963, we’ve built a community of passionate professionals dedicated to helping customers create their dream backyards. Join a growing public company and become part of a diverse team committed to excellence, innovation, and collaboration.

Job Overview:

Join Leslie’s as a Marketing Analyst Intern and gain hands-on experience in data analysis, advertising optimization, and digital marketing strategy. This 10-week internship offers exposure to paid search audits, product catalog analysis, and content optimization while working closely with cross-functional teams to improve advertising ROI and marketing performance.

You’ll be responsible for analyzing key marketing metrics, providing insights, and contributing to advertising and content strategies for Amazon and other platforms.

As a team member at our corporate office, you’ll have access to:

  • Opportunities to make a significant impact in a growing organization.
  • A hybrid schedule with in-person days at our Phoenix, AZ office.
  • Access to an in-office gym and a free onsite health clinic.
  • Employee Resource Groups fostering diversity and inclusion.
  • Employee discounts at Leslie’s retail store locations and through Employee Perk Spot.

What You Can Expect:

  • 10-week program, with weekly schedule Monday-Thursday.
  • Program specific training and development through orientation, skills workshops, and hands-on learning.
  • Exposure to Senior leadership through a team project where interns will work cross-departmentally to address a real-life opportunities within our business. Interns will deliver final presentations to leaders across the organization at the completion of the program.
  • Functional learning and professional growth within your designated business area.

Responsibilities:

  • Compile and analyze marketing reports, identifying trends and insights.
  • Provide data-driven recommendations based on findings.
  • Perform audits on paid search and product catalog data to optimize performance.
  • Optimize Amazon Ad ROI by enhancing targeting strategies.
  • Eliminate wasted ad spend and segment top-performing targets into "Hero" campaigns.
  • Test and implement new audience-based targeting tactics.
  • Reduce target leakage across multiple campaigns for improved efficiency.
  • Develop and implement ad content tests to determine the most effective combination.
  • Work with the Marketplace Team and Creative/Graphics Design Team to refine marketing assets.
  • Utilize AI-powered tools to enhance advertising content and imagery.

Qualifications:

  • Currently pursuing or recently graduated with a bachelor’s degree in Marketing or a related field. (expected graduation no later than Spring 2026).
  • Previous business internship experience preferred.
  • Ability to work at the Phoenix, AZ corporate office on in-person days. (Out-of-state students are welcome to apply if they can attend in-office days)
  • Authorization to work in the United States.
  • Proficiency in Excel, SQL, and Power BI for data analysis and reporting.
  • Strong analytical, organizational, and communication skills.

At Leslie’s, diversity and inclusion are at the core of who we are. We welcome unique perspectives and are committed to fostering an environment where everyone feels they belong.

Join us in 2025—Dare to Make a Splash!

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