What are the responsibilities and job description for the Vice President of Marketing position at Lessen?
We are seeking a highly skilled and experienced Marketing Analytics Specialist to join our team and drive insights that will optimize our marketing strategies. The ideal candidate will have a strong background in marketing analytics, possess excellent communication and stakeholder management skills, and demonstrate proficiency in offer measurement, test & learns, and campaign data analysis. As a Marketing Analytics Specialist, you will play a crucial role in evaluating the effectiveness of our marketing campaigns, determining return on investment, and making data-driven recommendations.Responsibilities : Analyse the impact of marketing loyalty initiatives (test theories, confirm assumptions) utilizing both quantitative and qualitative measures.Develop and implement frameworks for measuring the effectiveness of marketing campaigns using industry standard measurement techniques.Analyse customer-level data to understand customer behaviour and trends to provide recommendations on ways to optimize and refine promotional activity.Continuously partner with stakeholders to ensure content meets business needs.Act as a key liaison between client stakeholders and offshore team, understanding client requirements, and ensuring expectations are met.Turn large data-based analyses into clear, concise, and compelling presentations with actionable insights.Utilize Agile methodology to deliver analytics solutions with quick turnaround.Qualifications Education and Experience : Bachelor’s or master’s degree in a relevant field (e.g., Marketing, Analytics, Statistics, Computer Science). 5 years of relevant work experience. Proven experience in marketing analytics roles, with a track record of compelling insights, enabling storytelling with data. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced, dynamic environment. Strong problem-solving skills and attention to detail. Stay abreast of latest developments in marketing analytics, retail measurement, and customer analytics.Specific Knowledge and Skills : Strong background in Marketing / Campaign Analytics, especially in Measurement. Retail industry experience : understanding of convenience store industry is a plus. Proficient in Microsoft Office (Excel, PPT, Outlook), SQL, Power BI, and Python. Strong analytical decision-making abilities with highly effective verbal and written communication skills. Desire to continuously seek, receive, and implement feedback.If you are passionate about marketing analytics, possess the required skills, and are eager to contribute to the success of our organization, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our marketing strategies through data-driven decision-making. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.#J-18808-Ljbffr
