Social Media Manager

Company Overview:

Lighthouse Publications Inc. is the US subsidiary of Leuchtturm Gruppe, a leading provider of premium stationery and collecting supplies. We proudly own renowned stationery brands Leuchtturm1917, Semikolon, and Stilform, as well as the collecting supplies brand, Lighthouse. Our mission is encapsulated in our slogan: “the beauty of the real things.” We strive to inspire creativity, organization, and passion through high-quality products that elevate everyday experiences. As we continue to grow and connect with our diverse customer base, we are looking for an innovative and strategic Social Media Manager to join our dynamic team at our Pine Brook office.

Job Summary:

As the Social Media Manager at Lighthouse Publications, you will lead our social media strategy and manage our affiliate marketing initiatives across all brands. Your mission will be to enhance brand visibility, engage our audience, and drive sales through creative social media campaigns and strategic partnerships. You will work closely with the marketing and e-commerce teams to develop and execute initiatives that resonate with our community and reflect our brands’ values.

Key Responsibilities:

• Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with the marketing goals of all Lighthouse Publications brands, focusing on audience growth, engagement, and brand loyalty.
• Content Creation: Create, curate, and manage engaging content across platforms (Instagram, Facebook, Pinterest, etc.) that showcases our products, inspires our audience, and aligns with our brand storytelling.
• Community Engagement: Foster a vibrant online community by actively engaging with followers, responding to comments and messages, and encouraging user-generated content.
• Affiliate Program Management: Identify, recruit, and manage affiliate partners, developing relationships that drive sales and enhance brand awareness. Monitor affiliate performance and optimize strategies to increase effectiveness.
• Performance Analysis: Analyze social media and affiliate marketing metrics (engagement rates, referral traffic, conversions) to assess campaign effectiveness and make data-driven recommendations for improvement.
• Collaboration: Work closely with cross-functional teams, including product development, design, and customer service, to ensure cohesive messaging and effective promotional strategies.
• Trend Monitoring: Stay up-to-date with industry trends, social media best practices, and emerging platforms to ensure our strategies remain innovative and effective.
• Compliance and Best Practices: Ensure all social media content complies with legal regulations and best practices, maintaining the integrity of our brands.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2 years of experience in social media management and affiliate marketing, preferably within the e-commerce or consumer goods sector.
• Strong understanding of social media platforms, analytics tools, and affiliate marketing strategies.
• Proven track record of creating engaging content that resonates with diverse audiences.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• A passion for stationery and collecting, with an understanding of our brand values.

What We Offer:

• Competitive salary and benefits package.
• A supportive and collaborative in-office work environment.
• Opportunities for professional development and career growth.
• Employee discounts on our premium stationery and collecting products.
• Direct mentorship from our veteran executive and management team.

Lighthouse Publications is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in our mission to inspire creativity and passion for the beauty of the real things through exceptional products. We look forward to welcoming a passionate Social Media Manager to our team!