Social Worker

Classification
Salaried Exempt

Reports to

Administrator

Summary/Objective

In keeping with our organizations goals, the primary purpose of the Director of Business Development is to enhance revenue through an increase in admissions and census at our centers. The Director of Business Development is responsible for developing and implementing strategies to maintain and grow overall volume in core programs while also creating new programs to broaden Paradigm Healthcares customer base and improving our reach in the medical community. The Director of Business Development will identify and pursue opportunities consistent with established budgets, goals and objectives and will make recommendations to alter those as is necessary. The Director of Business Development will assist in setting expectations and providing leadership to the Regional Directors of Care Transitions and the Admission Directors in close collaboration with facility leadership. The Director of Business Development supports, develops and maintains relationships with key referral sources in assigned hospitals.

Essential Functions

The position requires face to face interaction with the internal teams, referral sources and customers. As such this position requires extensive travel.

Responsibilities

• Creates, implements, maintains, and enhances processes for tracking referrals of potential new admissions. Understand what source is generating referrals.
• In collaboration with the companys CEO and COO, develops census budgets per facility and provides support in creating sales plans to obtain such budgets.
• Develops strategies to maximize admission of residents in accordance with sales plans.
• Identify and maintain key executive relationships in the accounts.
  • Provide oversight and direct marketing to hospital accounts assigned.
• Strategically create and maintain processes to shepherd our good name in the marketplace.
• Maintain companys relationship with insurance carriers. Identify relationship enhancers for partnered insurance carriers. Plan and execute ways to enhance our network with other potential insurance carriers.
• Identify and maintain relationships with key physicians.
• Provide oversight and direction for company to gain or maintain participation in ACOs and Preferred provider networks.
• Support, mentor, empower and train each Regional Director of Care Transitions.
• Provide day to day oversight and guidance in reference to each RDCT responsibilities.
• Ensure appropriate, timely and effective referral management activities from Admission Directors, RDCTs and the Facilities.
• Assure appropriate development and productivity from their managed accounts.
• Set individual bonus goals and monitor the RDCTs and ADs progress towards their goals.
• Provide constructive and effective feedback regarding their performance in order to help them achieve success.
• Support, mentor, empower and train each team member of the Admissions department. Guide and evaluate their professional development.
• Provide oversight and support to day to day admission processes. Provides support when necessary.
• Develops, implements, and provides oversight of accurate and timely marketing reports.
• Develops and manages marketing meeting processes in collaboration with facility administration. Ensures process are being conducted consistently and properly.
• Collects, reviews, and utilizes facility data to help identify clinical components that can strength the companys product and prevent unnecessary discharges.
• Provides ongoing education on sales and customer services were necessary.
• Conducts site visits and mystery shop facilities to provide feedback and identify areas of improvement.
• Utilizes resources to conduct ongoing community competitive analysis.
• Use knowledge and discretion to identify the business needs and to actualize them in a positive way.
• Sets and provides oversight of marketing expenses and where their usages are allocated.
• Plans and oversees the execution of community based promotional events, open houses, educational seminars, trade shows, and health fairs.
• Communicates with local media sources to ensure community awareness of company/facility services.
• Development and provides oversight of social media plan and visibility.

Administrative

• Consistently demonstrate commitment to customer service excellence
• Consistently demonstrate commitment to advancing the quality and outcomes of our clinical services
• Use a collaborative management approach to get the work done
• Models behaviors and attitudes that will:
  • Deliver superior quality
  • Treat others as they would like to be treated
  • Be results oriented and achieve objectives
  • Be a team player
  • Be resourceful in overcoming obstacles

Supervisory Responsibility

In collaboration with each facilitys leadership, this position supports the admissions process with the Admission Directors and oversees the Directors of Care Transitions.

Work Environment

This role requires regular walking to various locations within a facility. This role routinely uses standard office equipment such as computers, phones, photocopiers.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear. This would require the ability to lift, twist, bend or stand as necessary.

Position Type and Expected Hours of Work

Although this is a Monday through Friday position, in the world of Nursing Homes, significant events can occur at any given time. Ongoing direction and support may be necessary if systems arent properly implemented, continuously improved upon, and monitored. Agree to be on-call as needed and directed by Administration. Agree to participating in disaster relief and emergency operations procedure staffing.

Travel

This position will be expected to travel as needed to multiple facilities, as well as to potential acquires to conduct due diligence.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

• Industry specific experience in operations and business development
• Industry specific clinical knowledge
• Knowledge of healthcare reimbursement and regulatory standards
• Proven success in relationship development and training/mentoring of team members
• Knowledge of insurance carriers and authorization processes
• Computer competent and familiar with utilizing CRM softwares