Demo

Senior Marketing Research Analyst

Level
Columbus, OH Full Time
POSTED ON 2/8/2025
AVAILABLE BEFORE 5/2/2025

Title : Senior Marketing Researcher

Location : Hybrid in Columbus, OH

Salary : $100,000-$145,000

Key Responsibilities :

  • Conduct primary and secondary market research to provide insights for strategic marketing decisions and process improvements.
  • Analyze competitive and market data to create actionable business recommendations.
  • Manage ad-hoc custom research projects and produce regular monitoring reports.
  • Design and execute market research projects, presenting findings and actionable insights to stakeholders in Marketing, Sales, and Product teams.
  • Perform qualitative and quantitative research, synthesizing results into meaningful insights and recommendations.
  • Evaluate competitors’ strategies, messaging, and customer experience, offering insights to inform business decisions.

Data Analysis and Reporting :

  • Use data from multiple sources to identify patterns and trends, generating actionable insights.
  • Integrate data from various research efforts into cohesive findings, delivering impactful visual presentations.
  • Collaborate with teams to address strategic business challenges using data-driven approaches.
  • Serve as a trusted advisor on market research methodologies and best practices.
  • Stay informed about industry trends, identifying opportunities to enhance business performance.
  • Qualifications :

  • Bachelor’s degree in marketing or a related field (advanced degree preferred).
  • 5 years of experience conducting market research
  • 5 years of experience analyzing market insights and competitive intelligence.
  • Expertise in market research, data analysis, and reporting.
  • Proven ability to manage multiple projects and meet deadlines.
  • Familiarity with the scientific technology or information market is a plus.
  • Skills :

  • Strong verbal and written communication.
  • Ability to simplify complex data for non-technical audiences.
  • Problem-solving, organizational, and project management skills.
  • Salary : $100,000 - $145,000

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