What are the responsibilities and job description for the Data Analyst position at Levelwing Media LLC?

Job Description

Are you passionate about digital data and eager to drive impactful insights? As a Data Analyst at Levelwing, you’ll play a pivotal role in shaping digital strategies and transforming data into actionable intelligence. You’ll partner with clients to implement and optimize Google Analytics data collection using cutting-edge tools like Google Tag Manager, ensuring their digital properties deliver meaningful insights.

In this dynamic role, you’ll craft compelling reports, build interactive dashboards, and bring data to life through engaging visual analytics, with a primary focus on digital marketing performance. Collaborating across departments you’ll be at the heart of innovation, delivering key intelligence that drives decision-making and elevates marketing strategies.

If this sounds like you, we look forward to meeting you!

This role does not support STEM OPT employment; applicants must be eligible to work in the United States without requiring employer sponsorship, now or in the future.

What You Bring :

A bachelor's degree in data science, mathematics, statistics, marketing, or a related field.
One to three (1-3) years of professional experience in digital marketing analytics, or a related area.
Experience with web analytics tools like Google Analytics, Adobe Analytics, and similar platforms for tracking and reporting on digital marketing metrics.
Experience with common data visualization tools such as Qlik, Power BI, DOMO, Looker, or Tableau; able to create clear and compelling visual representations of data.
An understanding of digital marketing channels (SEO, SEM, social media, email, display) and how they are measured and analyzed; familiarity with key performance indicators (KPIs) and campaign metrics (CTR, CPC, conversion rates, ROI).
Advanced skills in Excel or Google Sheets for data analysis, including the use of pivot tables, VLOOKUP, and other advanced functions.
The ability to manage and integrate multi-dimensional datasets.
The ability and willingness to learn JavaScript basics.

Who You Are :

You have acute attention to detail with strong attention to follow through; autonomous and strong problem-solving skills are a must.

You are highly organized, able to maintain data accuracy, manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

You are a collaborator, able to work cross-functionally while ensuring alignment and effective use of data and insights.

You possess excellent written and verbal communication skills. You can effectively convey complex data processes to both technical and non-technical internal stakeholders.

You are adaptable and highly curious with a passion for staying current with the latest trends, tools, technologies, processes, and best practices.

You can focus for long periods of time on a computer screen, given the nature of the digital business.

What You Will Do :

Identify data collection opportunities across client websites that map to their business goals and objectives.

Analyze web analytics data and assess the online experience to identify friction points and opportunities for conversion rate optimization.

Create processes that streamline data management and reporting needs.

Integrate data from numerous sources including but not limited to : digital marketing, traditional marketing, website analytics, point of sale, and audience profile data.

Cross-departmental collaboration to guide the digital measurement strategy.

Identify and troubleshoot data collection issues and anomalies.

Assist in process improvement and documentation of Levelwing’s Data and Reporting framework (Custom Alerts, Data Sources, Reporting Cadence, etc.).

Construct client reporting requirements and data needs for weekly / monthly performance reports.

Ensure paid media tagging best practices and standardized naming conventions are utilized.

Become skilled in web analytics tools, features and functionality – primarily Google Analytics and Google Tag Manager.

Become skilled in Marketing / Business Intelligence tools, features and functionality – primarily Qlik and Funnel.io.

Participate in the vetting of new solutions based on business / client needs and the ever-evolving digital landscape.

Other job-related duties as assigned.

What We Offer :

Navigating healthcare can be tricky; we make it simple with robust healthcare packages, including one that is free to our team members!

Are you an early riser or prefer a later start? No problem, we offer flexible starting hours.

We understand time away from work is critical to wellness; we have numerous PTO, Leave and Holiday policies to accommodate life.

Whether you prefer to dress up or snappy casual, our dress code policy is designed to allow you to put your own professional flair for how you present yourself.

Thinking about your future? We offer a variety of benefits to help you prepare, from 401k matching to professional development we got you covered.

Everyone loves a good deal! Team members at LVLWNG have access to a variety of discounts across numerous industries.

We create emotional and remarkable responses. At LVLWNG relationships are the keys to success; relationships with our clients, our partners, and our team members are all critical to the work we do. We are in constant pursuit of lifelong learning and insight, and we truly love the craft of advertising. As a strategic growth agency specializing in analytics, creative, media, production, social, and strategy we seek opportunities to make an impact on our clients’ businesses every day. We believe that success in this industry starts with a Fundamentals-First approach, supported by Integrity and Accountability.

Team members at LVLWNG are passionate about the work they do, inspiring others with their enthusiasm. They lead with curiosity and challenge each other to pursue excellence in all aspects of the work. We are a team aligned in values and diverse in perspectives. Are you ready for the challenge?

LVLWNG is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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