Senior Director of Membership & Marketing

Description

SANDRA AND LEON LEVINE JCC

The Sandra and Leon Levine Jewish Community Center is a non-profit, social service agency founded upon Jewish ethics and values. The Center provides and initiates diversified social, educational, recreational and cultural programs within a Jewish setting. The JCC is a partner in serving the community, is affiliated with the JCC Association of North America and a beneficiary agency of the Jewish Federation of Greater Charlotte.

Why this role matters:

The Levine JCC Senior Director of Membership & Marketing will support and engage with all parts of the organization to provide leadership, strategy, and internal and external communications solutions. The program areas include, but are not limited to, Adults, Athletics, Fitness & Wellness, Aquatics, Summer Camp, Community Engagement, Philanthropy, Art & Culture Programs & Festivals, Jewish Life, Infant and Toddler programming, and Youth and Early Childhood Enrichment.

The ideal candidate will be a seasoned, strategic and process-minded leader experienced in overseeing directors, managers and staff, with the ability to develop and maintain positive relationships among a group of diverse and talented individuals. This role supervises the marketing & membership team, reports to the Chief Impact Officer, serves as a member of the Center’s Senior Leadership Team and partners and collaborates with all staff and departments across the JCC and Shalom Park.

Core Responsibilities:

Strategic Leadership & Vision

• Responsible for long-range and current year marketing planning, financial management, and strategic development. 
• Provide organizational leadership in marketing, membership, and promotional activities.
• Develop comprehensive marketing strategies driving membership growth and retention.
• Monitor market trends, analyze competitive landscape, and adjust strategies accordingly.
• Serve as staff liaison to assigned to agency and Board committees

Marketing & Communications Management

• Oversee creation and production of all printed and online communications. 
• Maintain consistent messaging and branding throughout the agency.
• Plan and oversee advertising, promotion, and communication activities across all channels.
• Implement Style Guide and maintain branding standards.
• Manage internal agency communications.
• Create talking points, press releases, and media relations communications.
• Position the Levine JCC as a community thought leader in Charlotte.

Membership Growth & Retention

• Develop and execute membership strategy focused on acquisition, retention, and revenue growth.
• Optimize the member journey across digital and in-center interactions.
• Drive sales and retention performance through established KPIs.
• Translate member insights into relevant programs and experiences.
• Provide oversight for all membership sales and service functions

Team Leadership & Development

• Supervise, support and develop staff in Marketing and Membership & Guest Services Departments.
• Provide training on marketing best practices, tools, and branding standards.
• Model relationship-building skills and promote inclusion within the team

Data Analysis & Performance Measurement

• Collect and analyze data from media channels to refine communications strategy.
• Drive strategic insights through advanced analytics and market research.
• Establish metrics and achieve key marketing and engagement goals.
• Utilize CRM and analytics tools to track membership trends.
• Develop and analyze monthly membership statistical reports for the CEO, CFO and Board of Directors. 
• Track and report performance metrics to Executive Leadership.

Community & Stakeholder Relations

• Develop community relationships to respond to events impacting the Jewish community. 
• Cultivate relationships with local media and serve as liaison for all media outlets.
• Build relationships with community organizations and corporate partners.
• Represent the organization at community events and outreach initiatives. 
• Develop relationships outside Shalom Park to broaden the JCC's reach.
• Work with CEO for crisis management/communications when needed. 

Budget & Resource Management

• Develop and manage the Marketing and Member & Guest Services Department budgets.
• Ensure budget alignment with organizational objectives.
• Analyze financial data and make strategic adjustments.

Cross-Departmental Collaboration

• Partner with department leaders to develop marketing strategies.
• Collaborate with program leaders to support initiatives with effective communications. 
• Partner with Chief Impact Officer to design donor communications. 
• Collaborate with CEO and CIO on fundraising and stewardship materials.

Qualifications:

• An experienced marketer. You have developed and delivered traditional, online and social media communications and marketing strategies.
• An active listener. You approach problems and situations with a growth mindset and spend time studying the many wonderful aspects of our community.
• Effective communicator with the ability to develop narrative opportunities across various platforms. (content, photography, video etc.)
• Proven ability to coordinate and prioritize key projects, achieve results and demonstrate efficient use of resources.
• Detail oriented. You pay close attention to all the small particulars when working on a task or project while looking for ways to increase efficiency.
• A collaborative team player. You have a positive attitude and ability to interact with all levels of the organization. You enjoy learning from and with talented colleagues, internally and externally, and are excited to be part of the success of the marketing department and the entire organization.
• Demonstrated commitment to diversity, equity, and inclusion principles.

Requirements

• Bachelor's or master's degree in communications, marketing, advertising or a related field, or commensurate experience.
• 7 years of progressive experience in marketing and brand management in a nonprofit organization.
• Proven project and time management and goal setting skills. Must be able to work with minimal supervision and assimilate information accurately and easily.
• Excellent writing, grammar and proofreading skills; an ability to manage multiple priorities and meet deadlines; willingness to work as part of a team and show initiative and resourcefulness.
• Customer service orientation with excellent listening, communication project management and organizational skills.
• Proficient in Microsoft Office 365 and familiarity with desktop/artistic programs; familiarity with CRM systems is a plus.
• Knowledge of the Jewish community broadly and the mission of the Levine JCC.
• Ability to perform other duties and responsibilities as needed, required, or assigned.

Decision Making by Co-determination: 

The LJCC is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. This job description should not be construed as an exhaustive statement of duties, responsibilities, or requirements, but a general description of the job. Nothing contained herein restricts the company's rights to assign or reassign duties and responsibilities to this job at any time.