Marketing, Event & Engagement Coordinator

Job Summary:

The Marketing & Engagement Coordinator will be responsible for planning, coordinating, and executing dealership events and promotions, both online and offline. This includes sales events, vehicle launches, test drives, customer appreciation events, sponsorships, and community outreach initiatives. The role also supports employee engagement efforts, assists with social media coordination, and ensures the seamless integration of marketing initiatives across various channels.

Supervisory Responsibilities:

• None.

Duties/Responsibilities:

Event Development & Community Engagement:

• Identify and develop opportunities for the Lewis brand to participate in community events, including school functions, Chamber of Commerce events, and local sponsorships.

• Proactively seek out new partnerships and outreach opportunities to increase brand visibility and engagement.

• Serve as a liaison between the dealership and community organizations to foster strong relationships and expand our involvement.

Event Planning & Execution:

• Plan and manage all aspects of dealership and community events, including customer appreciation initiatives, promotional campaigns, and employee engagement activities.

• Align event strategies with company goals, sales objectives, and brand messaging to enhance customer and employee experiences.

• Oversee event logistics such as venue selection, catering, entertainment, signage, transportation, and staffing.

• Ensure smooth execution of events, managing setup, coordination, and breakdown while maintaining high-quality standards.

Vendor & Partner Coordination:

• Identify, negotiate, and maintain relationships with vendors, sponsors, and community partners.

• Coordinate orders and manage inventory for promotional materials, including branded apparel, signage, and giveaway items.

• Track budgets, invoices, and receipts to ensure financial accountability and cost-effective event execution.

Marketing & Promotion:

• Work with the marketing team to create promotional materials, advertising strategies, and social media content for events.

• Assist in managing event-related content, including photography, videography, and live coverage on social media platforms.

• Maintain inventory of promotional items and ensure materials are available for events.

• Track event performance, including attendance, engagement, lead generation, and feedback, to optimize future events.

Event Staffing & Public Relations:

• Coordinate and oversee dealership staff and volunteers during events, ensuring they are properly trained and equipped.

• Serve as a point of contact for public relations efforts related to promotions, contests, and event outreach.

• Engage with customers and the public during events to enhance brand reputation and customer relationships.

CRM Coordination & Task Management:

• Manage and maintain Asana CRM to streamline marketing tasks, project planning, and follow-up processes.

• Assist in designing, deploying, and tracking marketing initiatives within the CRM platform.

• Support the Director of Marketing, Social Media Manager, Graphics Manager, and other key team members in executing marketing strategies efficiently. 

Social Media Coordination:

• Collaborate with the Social Media Manager to develop and schedule content aligned with marketing campaigns and events.

• Assist with social media engagement, responding to customer inquiries, comments, and messages.

• Help create compelling digital content, including graphics, videos, and event recaps, to enhance online brand presence.

• Monitor social media trends and engagement analytics to refine strategies and improve audience reach.

Content Creation Assistance:

• Assist in developing creative content for marketing campaigns, event promotions, and brand storytelling.

• Support the Social Media Manager by capturing photos, videos, and testimonials at events to be used in marketing materials.

• Help draft engaging captions, blog posts, and email content to enhance brand messaging.

• Ensure all content aligns with the dealership’s voice, branding, and overall marketing strategy.

Employee Engagement Activities & Events:

• Plan and coordinate internal events to celebrate employees, including birthday recognitions, work anniversaries, and new hire welcomes.

• Organize employee appreciation initiatives, such as team-building activities, holiday celebrations, and recognition programs.

• Assist with promotional events for employees, including sales contests, incentive programs, and achievement celebrations.

• Ensure internal communications and event promotions keep employees informed and engaged with company initiatives.

Required Skills/Abilities: 

• Strong organizational and project management skills with the ability to multitask.

• Excellent communication and relationship-building abilities.

• Creative mindset with a passion for event planning and marketing.

• Experience in social media management, community engagement, or CRM coordination is a plus.

• Proficiency in Microsoft Office, Asana, Google (or similar CRM tools), and social media platforms. Knowledge or use of such tools as Adobe or Canva. Photography or Video skillset is desired for this role as well.

• Ability to work flexible hours, including some evenings and weekends, as required by events

• Ability to function well in a high-paced and at times stressful environment.

• Proficient with Microsoft Office Suite or related software.

Physical Requirements: 

• Ability to stand for extended periods and occasionally lift and carry event materials (up to 30 lbs)

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.