What are the responsibilities and job description for the Senior Campaign Executive, Digital Marketing position at LEWIS Communications GmbH?

Boston, Chicago, San Diego, San Francisco, Washington

Senior Campaign Executive, Digital Marketing

About TEAM LEWIS

We are a global change marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors : talented people delivering award-winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to financial donations, volunteer their time and skills to leverage effectiveness.

Purpose of the role

The Senior Campaign Executive will be responsible for supporting planning, implementation, and reporting for multi-channel digital campaigns across designated major accounts in the US. The Senior Campaign Executive leads projects from ideation through reporting, managing timelines and making proactive recommendations. This person will support client relationships through project ownership and proactive, data-driven ideas. They provide quality output and ensure standards are met across the team. This person may also mentor and guide junior team members to promote growth. This individual has a comprehensive understanding of marketing strategies and is passionate about staying up to date on relevant trends.

Key responsibilities and tasks

Client Management

Assists the team with the management of client accounts and projects, taking full ownership of projects on occasion
Offers proactive, thoughtful advice and recommendations to clients and team regarding digital tactics, online opportunities, and trending content
Supports relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for digital communications services
Coordinates communication with clients and ensures deadlines and service agreements are adhered
Participates in the business development process by supporting with pitch preparation and research

Digital / Social media

Provides social media execution and management of related digital activity, can include, but not limited to, writing content calendars, scheduling posts, managing creative development, and blog management

Implements and maintains social media communities, campaigns and projects for TEAM LEWIS clients

Works effectively, communicates, and collaborates with internal teams as necessary to push through deliverables

Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, Threads, YouTube and Instagram

Production of social-first copy for all channels using appropriate techniques and language relevant to each platform

Collaborates with paid social, creative, research, analytics, and other teams to execute, optimize and report on deliverables

Stays up to date on digital marketing best practices and current trends

Team working and development

Ensures personal and deliverable client objectives are met on an ongoing basis

Understands task priorities to stay organized personally and as a team

Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties

Escalates new business requests or opportunities to grow existing client accounts to appropriate team members

Works closely with line manager to maximize own strengths, improve weaknesses and support individual and team career development

Supports with the training of graduates and interns wherever possible

Regularly attends TEAM LEWIS training sessions and team meetings to enhance skills and develop knowledge

Reporting and analysis

Gathers data for reporting and provides initial analysis and recommendations

Ensures that all account activity and results are reported back to the Digital Marketing Manager / Director

Proactively looks for opportunities to level-up work based on results, and takes action to implement recommendations

Supports in developing performance reports based on social listening and / or account social / digital activity

Provides reports to the senior management team on request

General

Supports the TEAM LEWIS team on ad-hoc initiatives and projects

Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values and work

Contributes to TEAM LEWIS’ collaborative culture by building relationships with all departments

About you

Previous digital and social media coordination experience, ideally in an agency environment

Strong understanding of the digital / social industry and related platforms

A persuasive and convincing writing style

Calmness under pressure and ability to achieve tight deadlines

Proactive, resourceful and a self-starter

Effectively communicates and works within a team

Ability to interact confidently with clients at a senior level

Ability to troubleshoot team and client problem areas – and suggest a remedial course of action

Creative thinking and an open-minded approach

Proven competency in managing a varied workload

Experience with organic and paid social platforms (Twitter, LinkedIn, Instagram, Facebook, Threads) and understands how to tailor copy and creative for each platform

Foundational experience with social media listening and management tools, blog hosting tools and reporting tools a plus

You love technology, and perhaps even have experience working on marketing for a tech company!

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

Hybrid work environment

Generous PTO

Paid parental leave

Medical, dental, and vision benefits life insurance (eligible day 1 of employment)

401k with employer match

Travel Programs

Free self-led industry courses via our Lewiversity platform

Up to $2k donation to a charity of your choice!

The expected salary range for the Senior Campaign Executive, Digital Marketing position is between $64K - $84K. Base annual salary is determined by factors such as location, experience, and expertise.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.

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Salary : $64,000 - $84,000

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