Senior Campaign Executive, PR (B2B Tech)

Senior Campaign Executive, PR (B2B Tech)

About TEAM LEWIS

Do you have the following skills, experience and drive to succeed in this role Find out below.TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors : talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 1,500 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.Purpose of the roleThe Senior Campaign Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focused role within the Account Servicing team, a Senior Campaign Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams and media contacts.Key responsibilities and tasksClient ManagementAssists the Campaign Managers and Campaign Directors with the management of clients and projectsOffers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunitiesMaintains assigned relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications servicesManages communication with select clients and ensures deadlines and service agreements are met consistentlyParticipates in the business development process by supporting with pitch preparation and researchMedia RelationsUnderstands and avidly follows the news agenda, positioning clients and products within the wider news narrativeDirectly pitches engaging content to journalists, bloggers and analysts on an on-going basisAssists in the management of press / analyst tours, briefings and meetingsReviews and refines campaign programs at a tactical level, ensuring on-going relevance and adapting plans where necessaryDeploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profilesResearches, identifies and approaches appropriate media contacts (eg. journalists, bloggers, analysts) on an ongoing basisIdentifies and secures standing opportunities such as columns and Q&As with a wide range of industry and national news platformsContinually builds a solid understanding of the media landscape across national, regional, industry-specific and vertical channelsAttends and coordinates industry events with a view to growing and strengthening individual and TEAM LEWIS media networkContentDrafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality contentCreates press materials and compelling content for both traditional and digital mediaCreates valuable and insightful briefing sheets to assist clients with their press communicationsUnderstands and develops knowledge around how to find a good news angle or hookTakes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the clientWorks with content specialists to ensure a consistent level of quality for all written contentUses insight to create valuable briefing sheets for clients to use during their press briefingsReviews content drafted by Interns / Campaign Executives / Campaign Coordinators, providing feedback and guidanceDigital / Social MediaUses social media platforms to expand own network, develop media relationships and positively impact client resultsPitches additional digital content including infographics, animations and video to support written content and client aimsUses social media and proactively explores new tools, solutions and processes to continuously evolve and optimize client PR campaignsProvides social media insight as well as execution and management of related digital activityWorks collaboratively with the digital teams to increase the utilization of digital servicesTeam Working and DevelopmentMentors and provides advice to Interns, Campaign Coordinators, and Campaign Executives within direct and wider teamEnsures personal objectives are met on an on-going basis as well as meeting all deliverable client objectivesAccurately reports activity levels and regularly completes timesheets to ensure correct allocation of client dutiesWorks closely with line manager to maximize own strengths, improve weaknesses and support individual and team career developmentSupports with the training of Interns, Campaign Coordinators, and Campaign Executives wherever possibleRegularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledgeReporting and AnalysisTracks and reports on media activity, including coverage reports, press clippings, online media engagementReviews reports and metrics prepared by Interns / Campaign Executives / Campaign CoordinatorsEnsures that all account activity and results are reported back to the Campaign Manager / Campaign DirectorCommunicates account performance internally at account reviewsProvides reports to the Campaign Director or senior management team on requestGeneralSupports the Account Servicing team on a range of initiatives and projectsTakes a proactive role in promoting the TEAM LEWIS brand, its work, identity and valuesSupports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral schemeContributes and supports the continuous improvement of systems, practices and policiesAbout youRelevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Campaign Executive or Senior Campaign Executive levelProven written ability in English and local languagesCreative thinkingUnderstanding of client business issues and requirementsHighly developed presentation skillsThorough knowledge of media : print and broadcastUnderstanding of market research and analysisAbility to motivate and lead a teamCalmness under pressure and ability to achieve tight deadlinesAbility to interact with confidence at board-level with clientsProven ability to keep abreast of current affairs and relate them to client situations.This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.Hybrid work environmentGenerous PTOPaid parental leaveMedical, dental, and vision benefits life insurance (eligible day 1 of employment)401k with employer matchTravel ProgramsFree self-led industry courses via our Lewiversity platformUp to $2k donation to a charity of your choice!The expected salary range for the Senior Campaign Executive position is between $64K - $83K. Base annual salary is determined by factors such as location, experience, and expertise.TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.

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Salary : $64,000 - $83,000