About LFGO :
LFGO is a fast-growing, category-redefining brand in the energy and wellness space, offering innovative products designed to energize and inspire. Backed by an ambitious mission, LFGO is focused on building a culture-defining brand that resonates with the next generation of consumers. Join us as we scale across e-commerce, retail, and alternative channels, redefining how energy products are experienced and consumed.
Position Overview :
We are seeking a highly motivated and results-driven Sales Operations Manager to join our team in New York City. This role is critical to ensuring the success of our sales efforts across all channels, including Convenience Stores (C-Store), Health & Wellness (H&W), and Alternative / Specialty retail outlets. The Sales Operations Manager will own key operational functions, including order issue resolution, fulfillment support, and order-to-cash coordination, while driving efficiencies that enable the sales team to achieve ambitious growth targets.
Key Responsibilities :
Sales Operations & Strategy
- Develop and implement sales operations processes to support multi-channel sales efforts, ensuring seamless execution across C-Store, H&W, and Alternative / Specialty channels.
- Collaborate with sales leadership to define and track key performance indicators (KPIs) and sales metrics.
- Analyze sales data to identify trends, opportunities, and challenges, providing actionable insights to optimize performance.
- Oversee and maintain accurate sales forecasts, pipelines, and reporting systems to inform decision-making.
Order Management & Fulfillment Support
Manage end-to-end order processes, including order entry, tracking, issue resolution, and on-time delivery.Partner with retail and distributor partners to address and resolve order issues, ensuring high levels of customer satisfaction.Coordinate with the supply chain and logistics teams to monitor inventory levels, product availability, and fulfillment timelines.Oversee the order-to-cash process, ensuring smooth invoicing, payment tracking, and reconciliation with finance.Channel Support & Enablement
Focus on supporting rapid expansion and channel-specific activities.Partner with the sales team to create tailored strategies and materials for each channel, ensuring alignment with LFGO’s brand and mission.Work closely with the marketing team to develop Point-of-Sale (POS) materials, in-store assets, and promotional campaigns.Coordinate with retail partners and distributors to ensure smooth onboarding, order management, and execution of sales programs.Pricing, promotion tracking, and trade spend allocation responsibilities.Operational Excellence
Manage sales tools and CRM systems, ensuring accuracy and efficiency in data management and reporting.Streamline workflows between sales, marketing, and supply chain teams to ensure a cohesive go-to-market strategy.Monitor and improve internal processes to minimize errors, reduce turnaround times, and enhance operational efficiency.Cross-Functional Collaboration
Work closely with product, marketing, and R&D teams to ensure product assortments meet market needs.Collaborate with finance to ensure accurate reporting, budgeting, and forecasting for sales initiatives.Lead training sessions and create resources to empower the sales team with product knowledge and sales best practices.Category Insights - Leverage market data and analytics to evaluate performance against key performance indicators (KPIs), provide insights on our competitive position, and stay informed on industry and category trends to guide strategic decision-making.Qualifications - Required Skills & Experience
Bachelor’s degree in Marketing, Business Administration, or related field.Bachelor’s degree in Business, Marketing, or a related field5 years of experience in sales operations, preferably within Consumer Packaged Goods (CPG / FMCG) or retail-focused industries.Strong understanding of retail and alternative channel dynamics, including C-Store, H&W, and Specialty Retail.Experience in Beverage, Supplement, and / or Functional Product categories, a plus.Demonstrated experience managing order-to-cash processes, resolving order and fulfillment issues, and supporting distributor relationships.Proficient in CRM systems (e.g., Salesforce, HubSpot) and sales analytics tools.Advanced Excel skills and experience with data visualization platforms (e.g., Tableau, Power BI).Attributes :
Analytical thinker with a data-driven approach to decision-making.Exceptional project management skills with the ability to prioritize and manage multiple initiatives simultaneously.Strong interpersonal and communication skills; able to build relationships with internal teams, partners, and clients.Passion for consumer brands and a commitment to LFGO’s mission to create a culture-defining company.What We Offer :
Competitive salary and performance-based bonuses.Comprehensive benefits package, including health, dental, and vision insurance.The opportunity to be part of a high-growth, entrepreneurial team in a dynamic category.A culture of innovation, collaboration, and passion for redefining energy products.
