What are the responsibilities and job description for the Senior Marketing Manager position at LG Corporation?
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
We are currently seeking our newest innovator to join our dynamic Marketing team as a Sr. Marketing Manager, Home Appliances! This is an on-site in-person role requiring you to be in the office Monday - Friday at our Englewood Cliffs NJ North American HQ office.
Key Responsibilities :
- Embrace LG’s consumer experience marketing strategy built on a data-driven marketing mindset.
- Work with Home Appliance Marketing Director to develop and implement best-in-class marketing strategies and initiatives – and the metrics that measure their impact – to deliver business and brand equity goals.
- The Senior Marketing Manager partners and influences cross-functional marketing teams to plan, develop, and execute end-to-end integrated campaigns.
- Deploy integrated marketing communication campaigns across all elements of the marketing mix from advertising to in-store, leveraging Paid, Owned, and Earned channels.
- Lead commercialization of new product launches, translating functional and technical specs into compelling and differentiated consumer propositions across key home appliance categories.
- Develop and manage campaign and new product launch asset toolkits to drive consistency of omni-channel communications, with a key focus on lg.com.
- Support brand director on key activities including annual planning and budget management.
- Report, analyze, and optimize marketing campaigns throughout the year to drive actionable insights for future initiatives.
- On-going monitoring of brand and lg.com metrics, identifying opportunities and risks.
- Monitor competitive landscape and identify implications, potential business impacts.
Job Requirements :
Skills / Knowledge / Ability :
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
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