What are the responsibilities and job description for the Content Analyst, Acquisition Planning position at LG Electronics North America?
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
What We Can Offer
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach
THE OPPORTUNITY
As our Content Analyst, Acquisition Planning, you will be responsible for analyzing and supporting our global content acquisition strategy. This includes determining best practices in content evaluation through analyzing internal and external data and completing investment ROI analysis. You will utilize your expertise to discover unique, innovative imperatives to support each region’s content acquisition activities while advancing our capabilities.
In this role which reports into our global headquarters, you will:
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
What We Can Offer
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach
THE OPPORTUNITY
As our Content Analyst, Acquisition Planning, you will be responsible for analyzing and supporting our global content acquisition strategy. This includes determining best practices in content evaluation through analyzing internal and external data and completing investment ROI analysis. You will utilize your expertise to discover unique, innovative imperatives to support each region’s content acquisition activities while advancing our capabilities.
In this role which reports into our global headquarters, you will:
- Travel domestically and globally in order to meet with key decision makers and learn more about country-specific content interests
- Utilize all past and present data to manage process analysis and improve content acquisition practices.
- Apply well-developed analytical skills to take disparate data sets and develop clear takeaways and recommendations to improve performance
- Communicate, collaborate, and influence leaders in our business divisions.
- Proven analytical skills including the ability to draw conclusions from data, discover and troubleshoot inconsistencies and synthesize findings into dashboards and ad hoc reports
- Must be able to work with large data sets across different reporting systems including non-standard platforms
- Expert knowledge of Excel required. Prefer knowledge of advanced data tools
- Strong story-telling ability utilizing Excel to compile data and PowerPoint to communicate the findings in a succinct way for executive readouts
- Strong communication skills including the ability to work with members via face-to-face and virtually
- Prefer 5 years of experience in Connected TV platforms (most useful), Digital Ad Tech or streaming businesses
- Ability to work across time zones while building strong partnerships
- Bachelor’s degree required.
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
