Customer Research & Insight Intern (Undergraduate 2025 Summer Internship)

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

Hello Students!

We are actively seeking an undergraduate 2025 LG Summer Intern to join our Life Soft Research (LSR) Insight Team.

Our LSR Insight Internship is a 9-week program from June 2nd through August 1st .

The internship will be based in the office (Mon-Fri 8AM-5PM) at the LG North America Innovation Campus in Englewood Cliffs, NJ and pay an hourly rate of $25.00.

The LG Internship Program is built on the philosophy of ensuring that each intern is given the opportunity to perform robust and meaningful work while gaining real-world experience.

The program will also include each intern working on an individual strategic project for the department and delivering a presentation at the program’s end.

The main project for the LSR Insight Intern is: Take part in the Cooking Project, providing insights and improvement suggestions from a Gen Z perspective on future cooking product concepts. Input will help enhance the competitiveness of our cooking products and support market share growth.

• Explore and analyze the cooking experience journey of younger generations
• Identify opportunities to improve cooking features through analysis of internal and external customer data
• Propose and visualize innovative cooking product & service ideas
  
  

Responsibilities

• Conduct literature and online research on American customers’ food cultures and consumption trends and also analyze actual customer research data to extract insights and contribute to customer understanding
• Analyze food consumption trends
• Research generational differences in housing types and home interior styles
• Analyze customer survey results
• Review and analyze customer feedback and product reviews
• Develop and visualize customer lifestyle scenarios
• Visualize ideas and concepts to support research and project development
• Utilize LG’s internal systems such as Omni-Vox and CDP data, which provide valuable insights into customer opinions, usage behaviors, and key characteristics
  
  

Qualifications

• Enrollment in a Bachelor's degree program at an accredited College/University.
• Rising Sophomore, Rising Junior in a business, data, or analytics related major is preferred
• Basic skills in quantitative data analysis and be proficient in using Excel for creating charts and infographics
• Proficiency in tools such as Photoshop, Illustrator, and AI-based drawing tools is required for visualizing ideas
• Demonstrates a strong interest in diverse generations and cultures, particularly related to food lifestyles in both the U.S. and Korea
• Curiosity and enthusiasm for customer observation, the ability to extract meaningful insights, and strong communication skills are essential qualities
• Mindset grounded in design thinking and the ability to approach and solve problems creatively
• Able to balance both creative and analytical thinking—leveraging right-brain creativity and left-brain logic—to generate innovative ideas and objectively address challenges
  
  

Recruiting Range

$23—$25 USD

Benefits Offered Full-Time Employees

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.
  
  

Benefits Offered Temporary/Contractors

• Eligible for the relevant benefit programs offered through our partner agencies.
  
  

Privacy Notice to California Applicants

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.