What are the responsibilities and job description for the Senior Marketing Director for Branded Media position at LG Electronics?
Create Impactful Campaigns as a Sr. Director, Head of Demand Generation & Branded Media at LG Electronics.
We are looking for a results-driven leader to lead our efforts in creating and executing effective demand-generation strategies. As the Sr. Director, Head of Demand Generation & Branded Media, you will develop and implement a holistic demand generation strategy to drive high-quality leads and conversions. This role involves managing customer audience strategy, overseeing digital marketing platforms, and ensuring optimal performance marketing.
The successful candidate will have a history of driving growth with innovative demand generation and prospecting campaigns, working cross-functionally between traditional sales and marketing teams. They should also have a proven track record in managing media spending across various marketing platforms and leveraging Programmatic Dynamic Creative Optimization (DCO) to deliver personalized and impactful ads.
A Bachelor's degree in marketing or a related field is required, along with a minimum of 5 years' experience in a leadership capacity using data-driven marketing strategy focused on generating demand for consumer products. Excellent written and oral communications skills are essential, as is the ability to engage with senior leaders and stakeholders, as well as work collaboratively across peer networks.
We are looking for a results-driven leader to lead our efforts in creating and executing effective demand-generation strategies. As the Sr. Director, Head of Demand Generation & Branded Media, you will develop and implement a holistic demand generation strategy to drive high-quality leads and conversions. This role involves managing customer audience strategy, overseeing digital marketing platforms, and ensuring optimal performance marketing.
The successful candidate will have a history of driving growth with innovative demand generation and prospecting campaigns, working cross-functionally between traditional sales and marketing teams. They should also have a proven track record in managing media spending across various marketing platforms and leveraging Programmatic Dynamic Creative Optimization (DCO) to deliver personalized and impactful ads.
A Bachelor's degree in marketing or a related field is required, along with a minimum of 5 years' experience in a leadership capacity using data-driven marketing strategy focused on generating demand for consumer products. Excellent written and oral communications skills are essential, as is the ability to engage with senior leaders and stakeholders, as well as work collaboratively across peer networks.
