What are the responsibilities and job description for the Director of Global Marketing position at LGC?
Company Description
LGC Clinical Diagnostics, part of the LGC Group, has more than 30 years of experience as a leading and trusted global IVD quality manufacturer, with particular expertise in quality measurement tools (QMT) and reagents. Focused on five key areas – clinical biochemistry and immunoassay, serology, molecular diagnostics, clinical genomics, and reagents – it has around 450 employees across its four FDA-registered and ISO 13485-certified facilities in the USA and Ireland, and an ISO 9001-certified facility in England.
LGC Clinical Diagnostics partners with IVD and biopharmaceutical developers, CROs and academic institutions covering the entire diagnostic pipeline, from concept and early-stage research to accelerated product development and, ultimately, routine clinical use. It develops and manufactures a comprehensive portfolio of premium catalogue and custom-developed diagnostic quality solutions and component materials for the IVD and extended life sciences industry through its four brands, Maine Standards Company, SeraCare, The Native Antigen Company and Technopath Clinical Diagnostics. Together, they serve 7,500 customers in over 120 countries, providing products for more than 20 clinical application areas, including infectious diseases, NIPT, diabetes, cardiac disease and oncology. lgcclinicaldiagnostics.com
Job Description
The Director, Global Marketing position is responsible for charting the course and navigating the marketing function for the Diagnostic & Genomics (D&G) Business Unit through its next phase of growth. This position will manage a team of resources that is distributed globally and will be directly responsible for financial delivery and budget management activities of the team. This role is responsible for the development and implementation of “best-in-class” marketing strategies and tactics that support the business’ product and service offering. This position has direct oversight of activities across marketing functions including - channel management to include digital marketing, eCommerce and support of direct sales; business analytics; positioning and brand management; facilitation of thought leadership and internal and external communications. This position ensures that budgets, timelines and performance objectives are met.
The D&G Business Unit serves the Biochemistry, Molecular, and Next Generation Sequencing Diagnostics, Pharma and Biotech, and Applied Genomics sectors by providing a broad portfolio of components, quality measurement tools, and workflow solutions in both catalogue and custom OEM offerings. This role requires a commercially minded, customer centric, digitally experienced marketing professional with a demonstrated track record in the delivery of portfolio campaign strategy, execution and demonstrated success measures using analytically rigorous, fact-based marketing metrics.
The candidate must possess strong business acumen and be able to lead and influence individuals and teams across multiple functions of the organization, while driving results through teamwork and collaboration.
To perform this job successfully, an individual must be able to perform each of the following essential functions satisfactorily.
Essential Functions and Key Responsibilities:
Minimum Qualifications:
All your information will be kept confidential according to EEO guidelines.
LGC Clinical Diagnostics, part of the LGC Group, has more than 30 years of experience as a leading and trusted global IVD quality manufacturer, with particular expertise in quality measurement tools (QMT) and reagents. Focused on five key areas – clinical biochemistry and immunoassay, serology, molecular diagnostics, clinical genomics, and reagents – it has around 450 employees across its four FDA-registered and ISO 13485-certified facilities in the USA and Ireland, and an ISO 9001-certified facility in England.
LGC Clinical Diagnostics partners with IVD and biopharmaceutical developers, CROs and academic institutions covering the entire diagnostic pipeline, from concept and early-stage research to accelerated product development and, ultimately, routine clinical use. It develops and manufactures a comprehensive portfolio of premium catalogue and custom-developed diagnostic quality solutions and component materials for the IVD and extended life sciences industry through its four brands, Maine Standards Company, SeraCare, The Native Antigen Company and Technopath Clinical Diagnostics. Together, they serve 7,500 customers in over 120 countries, providing products for more than 20 clinical application areas, including infectious diseases, NIPT, diabetes, cardiac disease and oncology. lgcclinicaldiagnostics.com
Job Description
The Director, Global Marketing position is responsible for charting the course and navigating the marketing function for the Diagnostic & Genomics (D&G) Business Unit through its next phase of growth. This position will manage a team of resources that is distributed globally and will be directly responsible for financial delivery and budget management activities of the team. This role is responsible for the development and implementation of “best-in-class” marketing strategies and tactics that support the business’ product and service offering. This position has direct oversight of activities across marketing functions including - channel management to include digital marketing, eCommerce and support of direct sales; business analytics; positioning and brand management; facilitation of thought leadership and internal and external communications. This position ensures that budgets, timelines and performance objectives are met.
The D&G Business Unit serves the Biochemistry, Molecular, and Next Generation Sequencing Diagnostics, Pharma and Biotech, and Applied Genomics sectors by providing a broad portfolio of components, quality measurement tools, and workflow solutions in both catalogue and custom OEM offerings. This role requires a commercially minded, customer centric, digitally experienced marketing professional with a demonstrated track record in the delivery of portfolio campaign strategy, execution and demonstrated success measures using analytically rigorous, fact-based marketing metrics.
The candidate must possess strong business acumen and be able to lead and influence individuals and teams across multiple functions of the organization, while driving results through teamwork and collaboration.
To perform this job successfully, an individual must be able to perform each of the following essential functions satisfactorily.
Essential Functions and Key Responsibilities:
- Develop marketing strategies and execute against those plans to support the achievement of sales and profit goals (achieve current year plan whilst looking forward to long range objectives).
- Develop, optimize, and execute a digital strategy across lead generation and transactional eCommerce that reflects the portfolio breadth and technical complexity, as well as the distinct customer segments and end-markets that our portfolio serves.
- Drive best in class automated marketing platforms and approaches.
- Organize, recruit, develop, and retain talent to ensure a high performing Marketing organization while strengthening marketing competency across the business.
- Champion the Voice of the Customer to develop and maintain proprietary insights into market, end-user, and behavioral segmentation to optimize targeted marketing and portfolio positioning.
- Develop fact-based metrics and marketing dashboards to objectively assess return on marketing spend.
- Develop and sustain a robust business and portfolio brand and brand positioning strategy for D&G products across the target sectors.
- Identify, qualify and manage external supplier relationships in support of marketing strategies where appropriate. This includes various marketing agencies as well as industry relevant organizations.
- Collaborate with regional Commercial and Product Management teams to build coordinated Sales and Marketing strategies for each region.
- Support and cultivate relationships with key opinion leaders in collaboration with product managers and leadership team members.
- Develop, manage and optimize marketing spend to approved budgets.
- Other duties as assigned by management.
Minimum Qualifications:
- Undergraduate degree in a science-based discipline, preferably chemistry
- 10 years of marketing leadership or related experience, ideally in Life Science Tools or related market
- Proficient in strategic planning, budgeting, market research, brand management, messaging, and positioning of product value propositions.
- Microsoft Office, Outlook, Word, and Excel.
- MBA
- Resonates and operates in line with LGC’s core value behaviors: Passion, Curiosity, Integrity, Brilliance, and Respect.
- Represent department and the organization favorably and in accordance with established Company standards and associated attributes at all times.
- Manage cross-functional global teams with a track record of having planned and delivered significant growth.
- Experience navigating digital marketing and eCommerce execution with multiple unintegrated back-end systems highly desirable.
- Strong understanding of B2B and B2C content marketing, marketing automation processes and systems and classic channel marketing
- Demonstrated experience working in a diverse team environment.
- Excellent coordination, problem solving, conflict resolution and consensus building skills.
- Willing to travel. (as required)
- Ability to make independent decisions regarding matters of significance.
- Goal oriented, with excellent time management and organizational skills.
- Excellent interpersonal skills, with ability to interact effectively and work efficiently with people at all levels in an organization.
- Ability to keep sensitive information confidential.
- Bachelor’s Degree in Marketing, Business Administration or related scientific discipline. MBA preferred.
- 10 years of marketing experience, including 5 years in marketing execution strategy development and deployment.
- Life Science industry experience preferred.
All your information will be kept confidential according to EEO guidelines.
