Director, New Product Development Marketing
Monday, February 3, 2025
At Libbey, we are MAKERS . No matter what you do at Libbey, you contribute to the making of the finest glass and tabletop products in the world. At Libbey, your valuable impact makes a difference and together we live our legacy while shaping our future to win as one!
LIBBEY : For Makers, By Makers. Since 1818!
Required Geography : Toledo, OH - Full relocation package available for selected candidate, if needed.
Required Experience : Preference will be given to candidates who have multi-year experience with developing dinnerware products.
As the Director of New Product Development (NPD) Marketing , you will be instrumental in developing and executing comprehensive short-term and long-term growth strategies. This role is the engine of growth for all Libbey product categories (across the full tabletop). This role owns multiple category roadmaps, stage gate process, ideation process, and new product performance post-launch for all business channels in the Americas.
The Director of NPD Marketing is responsible for developing short-term and long-term new product concepts, products, and product lines (new and line extensions) and roadmap for all Libbey categories, to maximize profitable growth. This leader will drive competitive analysis, new product pricing, packaging, pipeline creation, forecasting, new product revenue, and margin. This role will both lead and work collaboratively with sales, pricing, channel & category marketing, NPD cross-functional teams, and external stakeholders. This cross-functional collaboration will achieve execution of customer, product, and channel growth initiatives and ensure alignment with company goals.
If you are a data-based dreamer, a big thinker, and a tactical executor with an entrepreneurial growth mindset, this is the perfect role for you! Must also thrive when working in a fast-paced, collaborative, matrix organization.
RESPONSIBILITIES
Leadership :
- Lead, manage, and develop new product development (NPD) marketing.
- Lead, manage, and communicate with NPD cross-functional teams.
- Lead, influence, and empower the organization to fulfill our purpose (living our legacy, shaping our future, and winning as one).
- Cultivate a diverse and inclusive culture where associates can thrive, make us better, and fuel ideas / innovations to ensure our long-term success.
Strategic Roadmap Development & Project Management :
Spearhead the ideation and development of a rolling 3-year product roadmap aligned with Libbey’s vision, business ambition, and market trends.Collaborate with cross-functional teams to evaluate and prioritize concepts that align with the company's growth objectives.Oversee end-to-end product development processes, from concept creation to commercialization, identifying potential risks and challenges during product development and implementing mitigation strategies to minimize impact on project timelines and outcomes for breakthrough and commercial innovation.New Product Development :
Own and drive stage gate (SG) management and SG process improvement along with Project Management Office, looking to increase our speed to market.Launch Viability : Ensure high-quality, timely, and successful product launches that meet portfolio objectives, are accretive, deliver on financial KPIs, and exceed customer expectations for category growth.Continuously improve product revenue build from launch.Responsible for ensuring that each launch has a strong insight, benefit reason to believe, and compelling selling story for the customers, channel, and the category.New Product Vision and Strategy :
Analyzing industry, customer, end-user trends, and design trends.Lead our competitive analysis approaches. Manage product lifecycle analysis and deliver ideas to renew product lifecycles.Own, develop, and lead Libbey’s ideation process.NPD Revenue and Analytics :
Analyze and report NPD revenues & analytics (monthly / quarterly), ultimately driving action plans and business decisions.Own a host of metrics : NPD inventory turnover, budget, and forecasting.Go-to-Market Hand-off :
Once commercialization begins, deliver the necessary information for your counterparts to lead the go-to-market execution.REQUIREMENTS
Bachelor’s degree in business administration, marketing, engineering, or a related field is required; MBA preferred.10 years of progressive and increasing responsibility in the following areas : successfully driving new products, innovation, marketing strategies, plans, programs, and operations to drive revenue growth is required.Experience with tabletop products (glassware, dinnerware, flatware, serve ware, and durable goods) is required.Deep knowledge of stage gate and new product development is required.4 years of experience leading professionals is required.New product and / or innovation management experience in a matrix organization is required.QUALIFICATIONS
Retail, food service, and / or B2B channel experience is preferred.Strong communication, presentation, and analytical skills.Demonstrated ability to apply strategic and critical thinking to business situations.Ability to understand and synthesize financial, analytical, and research to create actionable insights.Experience creating new product business cases for financial evaluation.Experience with pricing strategy and product costing.Experience with opportunity mapping and concept sizing.Experience in understanding technical products to create product concepts for evaluation.Experience with process, continuous improvement, agile process, and / or lean thinking.Experience with managing and collaborating with international teams.REPORTING RELATIONSHIPS :
This position will report to the Senior Vice President of Marketing.This position will manage 4-6 professional associates – located in the United States and / or Mexico.TRAVEL REQUIREMENTS :
This position will travel 10-15% of the time, with some international travel.Libbey is an Equal Employment Opportunity (“EEO”) Employer.
We are committed to an inclusive workplace, free of harassment and discrimination.
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