What are the responsibilities and job description for the Senior Marketing Manager position at Libbey?
This role requires onsite presence at a Libbey location. Will consider candidates geographically located near Columbus or Toledo, OH. Fully remote applicants will not be considered.
The Sr. Marketing Manager (foodservice) is a key role on Libbey’s marketing team that will develop and lead omnichannel marketing strategy and execution to end users. The Sr. Marketing Manager brings the Libbey brand to life – creating compelling stories, planning & executing of dynamic marketing campaigns that generate pull-through demand, leads, management of all foodservice digital properties, print materials, event marketing and sales team support. Successful candidates will have experience creating and executing multi-channel marketing strategies and robust B2B marketing experiences, with foodservice industry experience being a plus.
RESPONSIBILITIES :
- Develops and leads data & insight driven marketing strategies and programs to drive engagement with foodservice end consumers in restaurants, hospitality and healthcare fields that generate foodservice sales
- Responsible for developing the customer experience for Libbey’s digital ecosystem including social media and the foodservice website
- Works closely with sales, creative, operations and analytics to maximize performance and identify opportunities to improve the customer experience, lead generation and profitable business growth
- Helps define and create Libbey’s strategic voice within marketing materials & supports execution cross-functionally within the marketing team
- Benchmarks and identifies trends within the marketplace and apply them to Libbey strategy
- Assures timely and accurate information regarding all marketing efforts within the assigned channels are shared with all appropriate departments
- Leads marketing of new product launches and marketing updates with the sales team
- Accountable for driving cross-functional collaboration for content creation & sales onboarding for various marketing initiatives
- Manages current and future foodservice CRM strategy – including outbound emails, inbound drip campaigns & hand-off to sales teams
- Leads execution of end-user engagement events and PR
- Leads measurement of outcomes, impact and ROI of marketing efforts on foodservice sales
- Contribute to overall marketing efforts, understanding the importance of an efficient marketing function
- Owns and manages budget for foodservice marketing
QUALIFICATIONS :
