What are the responsibilities and job description for the Senior Marketing Manager position at Libbey?
At Libbey, we are MAKERS . No matter what you do at Libbey, you contribute to the making of the finest glass and tabletop products in the world. At Libbey, your valuable impact makes a difference and together we live our legacy while shaping our future to win as one!LIBBEY : For Makers, By Makers. Since 1818!This role requires onsite presence at a Libbey location. Will consider candidates geographically located near Columbus or Toledo, OH. Fully remote applicants will not be considered.The Sr. Marketing Manager (foodservice) is a key role on Libbey’s marketing team that will develop and lead omnichannel marketing strategy and execution to end users. The Sr. Marketing Manager brings the Libbey brand to life – creating compelling stories, planning & executing of dynamic marketing campaigns that generate pull-through demand, leads, management of all foodservice digital properties, print materials, event marketing and sales team support. Successful candidates will have experience creating and executing multi-channel marketing strategies and robust B2B marketing experiences, with foodservice industry experience being a plus.RESPONSIBILITIES : Develops and leads data & insight driven marketing strategies and programs to drive engagement with foodservice end consumers in restaurants, hospitality and healthcare fields that generate foodservice salesResponsible for developing the customer experience for Libbey’s digital ecosystem including social media and the foodservice websiteWorks closely with sales, creative, operations and analytics to maximize performance and identify opportunities to improve the customer experience, lead generation and profitable business growthHelps define and create Libbey’s strategic voice within marketing materials & supports execution cross-functionally within the marketing teamBenchmarks and identifies trends within the marketplace and apply them to Libbey strategyAssures timely and accurate information regarding all marketing efforts within the assigned channels are shared with all appropriate departmentsLeads marketing of new product launches and marketing updates with the sales teamAccountable for driving cross-functional collaboration for content creation & sales onboarding for various marketing initiativesManages current and future foodservice CRM strategy – including outbound emails, inbound drip campaigns & hand-off to sales teamsLeads execution of end-user engagement events and PRLeads measurement of outcomes, impact and ROI of marketing efforts on foodservice salesContribute to overall marketing efforts, understanding the importance of an efficient marketing functionOwns and manages budget for foodservice marketingQUALIFICATIONS : Bachelors degree required, in Marketing or related field5-7 years of progressive experience in foodservice, B2B or digital marketing is requiredExperience driving cross-functional change and reporting on outcomesExperience in influencing all levels of the organization including peersSuperior presentation skills and comfort with a variety of audiencesAdvanced interpersonal talents and excellent written and verbal communication skillsAbility to drive multiple concurrent tasks to completion and work within a fast-paced environmentStrong MS Office skills including Excel, Word and PowerPointLibbey is an Equal Employment Opportunity (“EEO”) Employer.We are committed to an inclusive workplace, free of harassment and discrimination.#J-18808-Ljbffr
