What are the responsibilities and job description for the HQ - Marketing Campaign Manager position at Library Systems & Services LLC?
Job Type
Full-time
Description
The Marketing Campaign Manager is responsible for developing integrated digital campaigns, messaging, assets, and channels to drive brand awareness and increase the sales pipeline. The Marketing Campaign Manager will work closely with the Marketing & Sales Operations Specialist and report to the Director of Marketing.
Responsibilities
- Develop high-impact brand awareness and demand-generation campaigns to achieve engagement and pipeline goals.
- Identify target audiences and develop integrated digital campaigns that engage, educate, and convert them to sales-ready lead.s
- Maintain webinar calendar as part of integrated campaigns and plan, run, and moderate webinars.
- Execute online marketing strategies, including display, web, social media, SEM, email, etc.
- Collaborate with cross-functional teams to create high-quality content for all buyer journey stages.
- Support conference planning and logistics
- Establish KPIs, track performance, measure, analyze, and adjust campaigns based on performance.
- Prepare marketing reports and analyses summarizing campaign results
- Use test and measure approach to iterate and optimize campaigns
Requirements
