What are the responsibilities and job description for the HubSpot Email Marketing Specialist position at Life Surge?
Job Title: HubSpot Email Marketing Specialist
Employment Type: Full Time, 40 hours/week
Reports to: CRM & Marketing Automation Manager
FLSA Status: Exempt
Who We Are
LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God. By annually producing 20 events and providing financial education to thousands around the nation, we do just that.
We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!
Opportunity
We are seeking a skilled and results-oriented HubSpot Email Marketer to develop, execute, and optimize engaging email marketing campaigns that drive customer engagement, lead nurturing, and conversions. This role will focus on creating high-impact email campaigns, from design and content development to performance analysis, all within the HubSpot platform. The ideal candidate will have expertise in email marketing best practices, segmentation, and automation, working closely with the CRM & Marketing Automation Manager to align email campaigns with broader marketing strategies and customer lifecycle objectives.
Responsibilities:
Create, design, and launch targeted email marketing campaigns in HubSpot, including promotional, transactional, and lifecycle emails.
Develop and manage email automation workflows to enhance customer engagement and retention.
Implement segmentation strategies to personalize messaging and improve campaign effectiveness.
Maintain and clean email lists to ensure CRM integrity, improve targeting, and optimize engagement.
Collaborate with the CRM & Marketing Automation Manager to ensure email strategies align with overall customer journey objectives.
Conduct A/B testing and analyze email performance metrics (open rates, CTR, conversions) to optimize future campaigns.
Ensure email deliverability best practices, compliance with GDPR/CCPA, and adherence to CAN-SPAM regulations.
Use data-driven insights to refine and optimize email campaigns for continuous improvement.
Work closely with cross-functional teams (content, design, sales, etc.) to develop engaging email copy, compelling subject lines, and effective design that resonate with target audiences.
Monitor key performance indicators (KPIs) and provide insights to improve email marketing ROI.
Provide actionable insights and recommendations to improve future email campaigns and increase ROI.
Keep up to date with the latest trends, best practices, and innovations in email marketing and HubSpot updates to continually enhance campaign performance.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2 years of experience in email marketing, with a focus on HubSpot Marketing Hub.
Proficiency in HubSpot Marketing Hub, including automation workflows, segmentation, and reporting.
Experience with email automation workflows, campaign creation, reporting, segmentation, data-driven optimization of email campaigns, and A/B testing.
Strong understanding of email marketing best practices, including personalization, deliverability, and compliance.
Knowledge of HTML/CSS for email template customization is a plus.
Strong analytical skills with the ability to interpret data and improve performance.
Excellent written and verbal communication skills, with a keen eye for engaging copy and design.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
A proactive, results-driven mindset with a passion for customer engagement and retention.
Strong understanding of email marketing best practices, including personalization, email deliverability, and compliance (GDPR, CCPA, CAN-SPAM).
Benefits:
Health, Dental, Vision, Life, Holiday and Paid Time Off.
Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.
LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.
